La Pink has launched its new campaign, ‘SPF That Breathes’, as the brand marks three years in the clean beauty category. The campaign has focused on conversations around sunscreen texture, skin comfort and barrier-conscious skincare.
The campaign has highlighted La Pink’s focus on lightweight and microplastic-free sunscreen formulations designed for Indian skin and climate conditions. Built around the thought, “What if your SPF is the problem?”, the initiative has addressed the heavy and coated feel commonly associated with conventional sunscreens.
Through the campaign film, the brand has visually contrasted “plastic-coated skin” with breathable skin to showcase the difference between dense sunscreen finishes and lighter formulations. The film has aimed to highlight changing consumer preferences towards skincare products that combine performance with comfort.
Over the last three years, La Pink has expanded its presence across categories and retail touchpoints while continuing to focus on ingredient-led formulations.
The brand has also stated that it is looking to strengthen its offline expansion and omnichannel presence across India. La Pink has planned to expand its Exclusive Brand Outlet (EBO) network across metro cities and has targeted a turnover of Rs 100 crore over the next two to three years.
“As consumers become more ingredient-conscious and aware of what they apply on their skin, the conversation is shifting beyond just efficacy to overall skin health. ‘SPF That Breathes’ reflects our commitment to creating science-backed skincare that feels effective, comfortable and mindful of the skin barrier.” said Nitin Jain.
