VDO.AI has launched its Interactive In-App Advertising Solutions as part of its omnichannel advertising ecosystem expansion.
The company has introduced a suite of in-app advertising formats including In-Feed Native Ads, In-Line Banner Ads, Rewarded Ads, Playable Ads and Dynamic Interstitial Ads. The offering has been designed for mobile app environments to improve engagement and reduce banner blindness.
The launch has come as mobile app usage continues to grow globally. According to Sensor Tower’s State of Mobile Report, consumers have spent 5.3 trillion hours on mobile applications worldwide.
VDO.AI has stated that the new solutions have aimed to support brands with mobile advertising while also helping app publishers improve monetisation without affecting user experience.
The company has said the in-app capabilities can be integrated into its cross-screen ecosystem, enabling campaigns across Connected TV, mobile, YouTube and app environments.
VDO.AI has expected adoption from sectors including consumer electronics, automotive, gaming, e-commerce, fintech and FMCG, where mobile-first consumer behaviour has continued to grow.
Arjit Sachdeva, Co-founder, VDO.AI, said, “When you look at modern app consumption, the user experience is fluid and dynamic, but the advertising layer is static and intrusive. That mismatch is destroying brand ROI. Our entry into the in-app space is about aligning ad delivery with native user behaviour to eliminate accidental clicks and deliver clean, qualified intent. With our in-app suite, we are redefining the standard of mobile ad delivery, preparing our brand partners for a future where commerce and media are completely frictionless”.
