Hakuhodo India has been named the creative partner for Stainless, strengthening the stainless-steel manufacturer’s marketing and consumer outreach efforts as it sharpens its focus on the B2C segment.
Under the mandate, Hakuhodo India will manage the brand’s marketing and advertising initiatives spanning brand strategy, creative development, consumer campaigns, and retail communication. The agency will execute integrated campaigns across television, digital, social media, out-of-home, and print platforms to enhance brand visibility and recall.
The partnership comes amid Jindal Stainless’ increasing push towards consumer-facing communication, marked by the recent launch of its ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’ campaign featuring brand ambassador Ranveer Singh. Conceptualised by Hakuhodo India, the music-led campaign positions the ‘Jindal Saathi Seal’ as a marker of authenticity and trust in stainless-steel products.
Vijay Sharma, Director – Corporate Affairs, Jindal Stainless said, “We are pleased to partner with Hakuhodo as we accelerate our growth journey along with the nation. Their strategic and creative capabilities, combined with a strong understanding of local consumer insights, will help us deliver impactful brand experiences and build deeper relevance with our core audience across every touchpoint.”
Mohit Taneja, Head of Marketing, Jindal Stainless said, “Collaborating with Hakuhodo on one of India’s leading B2B campaigns was an incredibly enriching experience. From conceptualisation to execution, working closely with the Hakuhodo leadership team in India on the campaign strategy, along with the entire shoot experience with Ranveer Singh, brought immense value to the initiative. The campaign has not only redefined the landscape of B2B advertising but has also created a meaningful impact across diverse stakeholder segments.”
Jayanto Banerjee, Co-Managing Director, Hakuhodo India added, “We are thrilled to partner with Jindal Stainless at this transformative moment. From the outset the Jindal Stainless team inspired us with their passion and ambitious drive to push boundaries and set a new standard. This, coupled with their diverse product portfolio, creates a unique opportunity to help their consumers recognise genuine quality through innovative storytelling that resonates deeply.”
