Schwarzkopf Professional India has unveiled a new campaign for its OSiS+ styling range featuring Jim Sarbh. Built around the idea of being “moment-ready,” the campaign positions professional styling as flexible and adaptive, highlighting products designed to deliver quick, salon-quality results across changing schedules, hair types, and weather conditions.
Schwarzkopf Professional India has launched its latest campaign for the OSiS+ styling range, centred on the idea of being “moment-ready” at all times. Expanding beyond salon spaces, the campaign aims to position professional hair styling as an everyday essential that adapts to changing routines, spontaneous plans, and fast-paced lifestyles.
The campaign features Jim Sarbh, whose distinct and fluid sense of style aligns with the brand’s message of adaptability and self-expression. Through the association, Schwarzkopf Professional presents styling not as a fixed routine, but as something instinctive, versatile, and constantly evolving across different moments of the day.
Rolling out across digital and social platforms, the campaign focuses on transitional, real-life situations where consumers need to look polished without spending time on elaborate styling. Whether moving between work and social plans or navigating unpredictable schedules, the OSiS+ range is positioned as a quick, salon-inspired styling solution.
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Reflecting on the campaign, Jim Sarbh shared, “What I like about OSiS+ is that it brings professional control into your everyday routine without making it feel complicated. You can quickly reset your hair between plans, switch things up depending on where you are going, and keep it feeling effortless. It fits into real life, rather than asking you to stop and style.”
Kartik Kaushik, Country Head / General Manager, Henkel Consumer Brands – India & South Asia, added, “OSiS+ has always been a market leader in professional styling, trusted by hairdressers globally. In India, we are seeing a consumer who is constantly moving between moments and expects products that can keep up. With OSiS+, we are extending our salon expertise into everyday routines, offering fast, versatile solutions that deliver consistent results across hair types, climates, and occasions. Partnering with Jim Sarbh helps us bring this ‘moment-ready’ mindset to life in a way that is both contemporary and culturally relevant.”
Deepak Jalhan, Meister, Hair Artist Kollektiv at Schwarzkopf Professional, added, “Today’s consumer is looking for styling that is quick, versatile, and suitable for different moments of the day. The focus is no longer just on achieving a perfect finish, but on balancing high performance with effortless style. With OSiS+, you get professional-grade control and texture that works effortlessly across hair types, making it easy to restyle, refresh, and create looks that feel natural and lived-in.”
