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Abhishek Raut Joins Gozoop Creative As Senior Creative Director (Art)

Abhishek Raut joins Gozoop Creative as Senior Art Director, bringing over 12 years of experience across integrated campaigns, design leadership, and visual storytelling. Previously with Kinnect, he has worked on campaigns for over 200 brands and earned recognition at Cannes Lions and Kyoorius for campaigns including TooYumm!, HDFC, and Asian Paints.

MM Desk by MM Desk
May 29, 2026
in Advertising, People Spotting
A A
Abhishek Raut Joins Gozoop Creative As Senior Creative Director (Art)

Gozoop has appointed Abhishek Raut as Senior Art Director at Gozoop Creative. Bringing over 12 years of experience in the creative industry, Raut joins the independent marketing group with a portfolio rooted in insight-led storytelling, integrated campaigns, and culturally resonant brand work. A Cannes Lions-winning creative, he is known for translating strategic briefs into visually compelling ideas that drive both engagement and business impact.

Before joining Gozoop, Raut spent close to a decade at Kinnect, where he most recently served as Senior Creative Director. During his tenure, he held several leadership positions including Creative Director, Senior Art Director, and Art Director, contributing to campaigns across more than 200 brands. His work includes campaigns such as HDFC Millennia, Asian Paints’ Donate a Wall, Lenovo’s Brave New Art, AP Where the Heart Is, and Times Out & Proud. He has also earned recognition at platforms including Kyoorius for the HDFC Add an Ad campaign, alongside a Cannes Lions win last year for TooYumm!’s IPL campaign.

At Gozoop Creative, Raut will lead efforts around strengthening the agency’s creative and design capabilities while building insight-driven narratives and platform-first brand experiences.

Amyn Ghadiali, Country Head, Gozoop Creative, commented, “At Gozoop Creative, we’ve always believed in pushing beyond conventional thinking and building work that breaks the box, not just fills it. Abhishek brings a strong balance of craft, culture, and creative instinct that aligns deeply with the kind of ideas we want to create as an agency. His experience and approach to design first storytelling make him a valuable addition to the team as we continue building bold, future-forward creative work for brands.”

Abhishek Raut, Sr. Creative Director (Art), Gozoop Creative, said, “Gozoop stands for the kind of creative culture that values both strong ideas and strong intent. It is a place where craft and thinking come together to build work that is meaningful and effective, something that feels increasingly valuable in an industry moving at the speed of trends. I am excited to collaborate with a team that is deeply invested in pushing creative boundaries, and I look forward to contributing to work that is rooted in insight, craft, and impact for brands.”

 

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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