AdLift has been awarded the SEO mandate for Indriya – Aditya Birla Jewellery, which is known for its craftsmanship-driven and contemporary luxury offerings.
Through the partnership, AdLift will work towards strengthening Indriya’s organic search presence, improving brand authority, and accelerating long-term digital growth. The mandate will include a comprehensive SEO approach, including technical optimisation, content strategy, on-page enhancements, and authority building to improve search performance and increase qualified traffic.
The collaboration further expands AdLift’s portfolio in the premium and luxury segment, reinforcing the agency’s focus on helping brands enhance visibility and achieve sustainable growth through search-driven digital strategies.
Commenting on the partnership, Prashant Puri, Co-Founder & CEO, AdLift, said, “Indriya is a fast-growing premium jewellery brand with a compelling product story and a discerning audience, and we are excited to support their digital growth journey. Our focus will be on building long-term organic visibility and delivering measurable business outcomes through a strategic SEO approach.”
Shantiswarup Panda, Head of Marketing, Indriya, added, “At Indriya, we are committed to bringing our world of fine jewellery to customers who seek beauty, meaning, and craftsmanship in every piece they wear. Partnering with AdLift is a natural extension of that commitment, ensuring that when our customers are searching for something truly special, Indriya is where they arrive.”
