Aviva India has appointed Harshit Agrawal as Head of Marketing. In this role, he has been tasked with leading the company’s marketing function, focusing on strengthening brand positioning, improving customer engagement, and driving marketing initiatives aligned with the company’s growth strategy.
Agrawal has brought over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors. Prior to joining Aviva India, he has worked at Clix Capital and Muthoot Blue Group, where he has led initiatives aimed at improving brand visibility, accelerating digital adoption, and enhancing customer engagement.
Earlier in his career, he has worked with BC Web Wise and Dentsu Webchutney, where he has contributed to integrated marketing strategies for multiple brands.
Asit Rath, MD and CEO said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities, and strengthening our position as a future-ready organization.”
Harshit Agrawal, Head of Marketing, Aviva India, said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It truly inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement, and sustainable growth.”
