Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Auto Expo 2023: TATA Motors Launches Impressive Range Of Environmentally Friendly Vehicles

Zainab Kantawala by Zainab Kantawala
February 7, 2023
in What’s Buzzing
A A

Tata Motors arrived at the 2023 Auto Expo ready to compete with a futuristic approach. The automaker showcased a few CNG models in addition to many innovative EVs and ideas.

Tata Motors has always been at the forefront in working towards solutions to achieve zero emissions. Taking a step further in this regard, these commercial mobility solutions are all powered by environment-friendly fuels such as natural gas, electricity, and hydrogen.

For example, H2 or Hydrogen fuel provides high energy density. This increases the range and reduces the charging time. Similarly, electric vehicles are emission-less, pollution-reducing, and efficient, thereby providing an easy driving experience.

 

View this post on Instagram

 

A post shared by Tata Motors Small Trucks (@tatamotorssmalltrucks)

Aiming for net-zero emissions from commercial vehicles by 2024, Tata Motors unveiled 14 vehicles and ideas that are poised to take India forward in making world-class green, clean and smart mass mobility solutions.

 

View this post on Instagram

 

A post shared by Tata Motors Trucks (@tatamotorstrucks)

Vehicles launched at the Expo

Let’s take a look at the vehicles from the commercial vehicles segment that were unveiled at the expo.

  • Signa (28 to 55T range), underpinned by the new generation, all-energy architecture and modern cabin for the M&HCV segment.
  • Azura (7 to 19T range), underpinned by the new generation architecture for the I&LCV segment, with all new exteriors and interiors.
  • Ultra E.9- Zero emission, smart logistics city truck for intracity high-capacity urban cargo transportation.
  • Magic EV- Electrified version of India’s favorite last-mile passenger transport.
  • Prima E.28K- Zero emission versatile tipper concept for mining and closed-loop applications.

The following two vehicles were on display:

  • Ace EV- Zero emission last mile distribution small commercial vehicle.
  • Starbus EV- State-of-the-art, zero-emission, urban public transport solution.


Apart from these, the following vehicles were also revealed:

  • Yodha CNG & Intra V20 BiFuel (long range)- new CNG-powered pick-ups.
  • Prima G.35K- India’s first LNG Tipper for heavy-duty applications.
  • Winger: Premium version of popular Winger with luxurious interiors that re-defines the ride comfort.

The showstopper of the expo from the commercial vehicles segment was exhibiting the decarbonization pathway concept for long-haul trucking, which came with 4 clean propulsion technologies integrated into the Prima range: Hydrogen ICE, Hydrogen Fuel Cell EV, Battery EV, and LNG.

Ideas unveiled at the expo

We all know that the advantages of the use of hydrogen in mobility solutions are many.

At the expo, unique hydrogen propulsion concepts were unveiled, thereby taking the country a step nearer to making tomorrow a safer, smarter, and greener India.

  • Starbus Fuel cell EV- India’s first Hydrogen fuel cell bus for commercial application.
  • PRIMA E.55S- India’s first hydrogen fuel cell-powered Tractor concept.
  • PRIMA H.55S- India’s first hydrogen ICE-powered concept truck.

Use of Social Media for Creating Buzz

Dedicated social media handles for commercial vehicles – trucks, small trucks, buses and vans, were launched to create buzz around the expo.

The advantages, features, and technical details were shared through the same.

 

View this post on Instagram

 

A post shared by Tata Motors Buses and Vans (@tatamotorsbusesandvans)

Looking at the need for sustainable mobility solutions, Tata Motors brought forth some of the best-in-class range of commercial vehicles through this Auto Expo. These upcoming vehicles will go a long way in making the country safe, smart, and green.

Related Posts

When The Streets Speak, Should Brands?
Feature

When The Streets Speak, Should Brands?

by Sakshi Sharma
July 23, 2026

The conversation around brands and activism isn't new. From Black Lives Matter and #MeToo to farmers' protests, LGBTQ+ rights and...

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer
Marketing

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

by MM Desk
July 22, 2026

Excitel Broadband has announced the return of Aditya Jain as its Chief Marketing Officer (CMO), effective July 2026. Having previously...

Latest

Google Fined €890 Million By EU For Breaching Digital Competition Rules

Google Fined €890 Million By EU For Breaching Digital Competition Rules

July 23, 2026
Mela Mexicana Isn't Tick-Box Marketing, It's About Immersing People In The Culture: Impresario's Divya Aggarwal

Mela Mexicana Isn’t Tick-Box Marketing, It’s About Immersing People In The Culture: Impresario’s Divya Aggarwal

July 23, 2026
When The Streets Speak, Should Brands?

When The Streets Speak, Should Brands?

July 23, 2026
Google Search Revenue Jumps 17%, YouTube Ads Grow 13% In Q2 2026

Google Search Revenue Jumps 17%, YouTube Ads Grow 13% In Q2 2026

July 23, 2026
Delhi High Court Directs Meta To Remove Z's Copyrighted Content From 14 Facebook Pages

Delhi High Court Directs Meta To Remove Z’s Copyrighted Content From 14 Facebook Pages

July 23, 2026
Delhi HC Grants Sony Relief Against 14 Rogue Websites Over Sports Broadcast Piracy

Delhi HC Grants Sony Relief Against 14 Rogue Websites Over Sports Broadcast Piracy

July 23, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.