Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Auto Expo 2023: TATA Motors Launches Impressive Range Of Environmentally Friendly Vehicles

Zainab Kantawala by Zainab Kantawala
February 7, 2023
in What’s Buzzing
A A

Tata Motors arrived at the 2023 Auto Expo ready to compete with a futuristic approach. The automaker showcased a few CNG models in addition to many innovative EVs and ideas.

Tata Motors has always been at the forefront in working towards solutions to achieve zero emissions. Taking a step further in this regard, these commercial mobility solutions are all powered by environment-friendly fuels such as natural gas, electricity, and hydrogen.

For example, H2 or Hydrogen fuel provides high energy density. This increases the range and reduces the charging time. Similarly, electric vehicles are emission-less, pollution-reducing, and efficient, thereby providing an easy driving experience.

 

View this post on Instagram

 

A post shared by Tata Motors Small Trucks (@tatamotorssmalltrucks)

Aiming for net-zero emissions from commercial vehicles by 2024, Tata Motors unveiled 14 vehicles and ideas that are poised to take India forward in making world-class green, clean and smart mass mobility solutions.

 

View this post on Instagram

 

A post shared by Tata Motors Trucks (@tatamotorstrucks)

Vehicles launched at the Expo

Let’s take a look at the vehicles from the commercial vehicles segment that were unveiled at the expo.

  • Signa (28 to 55T range), underpinned by the new generation, all-energy architecture and modern cabin for the M&HCV segment.
  • Azura (7 to 19T range), underpinned by the new generation architecture for the I&LCV segment, with all new exteriors and interiors.
  • Ultra E.9- Zero emission, smart logistics city truck for intracity high-capacity urban cargo transportation.
  • Magic EV- Electrified version of India’s favorite last-mile passenger transport.
  • Prima E.28K- Zero emission versatile tipper concept for mining and closed-loop applications.

The following two vehicles were on display:

  • Ace EV- Zero emission last mile distribution small commercial vehicle.
  • Starbus EV- State-of-the-art, zero-emission, urban public transport solution.


Apart from these, the following vehicles were also revealed:

  • Yodha CNG & Intra V20 BiFuel (long range)- new CNG-powered pick-ups.
  • Prima G.35K- India’s first LNG Tipper for heavy-duty applications.
  • Winger: Premium version of popular Winger with luxurious interiors that re-defines the ride comfort.

The showstopper of the expo from the commercial vehicles segment was exhibiting the decarbonization pathway concept for long-haul trucking, which came with 4 clean propulsion technologies integrated into the Prima range: Hydrogen ICE, Hydrogen Fuel Cell EV, Battery EV, and LNG.

Ideas unveiled at the expo

We all know that the advantages of the use of hydrogen in mobility solutions are many.

At the expo, unique hydrogen propulsion concepts were unveiled, thereby taking the country a step nearer to making tomorrow a safer, smarter, and greener India.

  • Starbus Fuel cell EV- India’s first Hydrogen fuel cell bus for commercial application.
  • PRIMA E.55S- India’s first hydrogen fuel cell-powered Tractor concept.
  • PRIMA H.55S- India’s first hydrogen ICE-powered concept truck.

Use of Social Media for Creating Buzz

Dedicated social media handles for commercial vehicles – trucks, small trucks, buses and vans, were launched to create buzz around the expo.

The advantages, features, and technical details were shared through the same.

 

View this post on Instagram

 

A post shared by Tata Motors Buses and Vans (@tatamotorsbusesandvans)

Looking at the need for sustainable mobility solutions, Tata Motors brought forth some of the best-in-class range of commercial vehicles through this Auto Expo. These upcoming vehicles will go a long way in making the country safe, smart, and green.

Related Posts

Anthropic Calls For Global Pause On Frontier AI Development
What’s Buzzing

Anthropic Calls For Global Pause On Frontier AI Development

by MM Desk
June 5, 2026

Artificial intelligence company Anthropic has suggested a global pause on the development of the most powerful AI systems, stating that...

From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week
What’s Buzzing

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

by MM Desk
June 5, 2026

This week in advertising, brands delivered a mix of nostalgia, culture, product storytelling, and sharp competitive jabs. From quick commerce...

Latest

Anthropic Calls For Global Pause On Frontier AI Development

Anthropic Calls For Global Pause On Frontier AI Development

June 5, 2026
From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

June 5, 2026
'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

June 5, 2026
Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

June 5, 2026
Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

June 5, 2026
boAt Elevates Vedansh Kumar To CMO

boAt Elevates Vedansh Kumar To CMO

June 5, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.