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To Take ‘Trust Simplified’ Positioning, AuthBridge Unveils New Brand Identity

Trust and Authentication Technology Company- AuthBridge has now launched its refreshed brand identity, reflecting a forward-looking positioning of ‘Trust Simplified’ and signalling the company’s ongoing commitment to transforming the trust-building process for businesses, making it faster, simpler, and more secure.

MM Desk by MM Desk
January 15, 2025
in Marketing
A A
To Take ‘Trust Simplified’ Positioning, AuthBridge Unveils New Brand Identity

AuthBridge, one of India’s leading trust and authentication technology companies, has now unveiled a refreshed brand identity reflecting a forward-looking positioning of ‘Trust Simplified’ and signaling its ongoing commitment to transforming the trust-building process for businesses, making it faster, simpler, and more secure.

Whether for employees, customers, or third-party partners, AuthBridge is dedicated to streamlining the complexities of building trust, enabling businesses to thrive without hassle.

That said, the company, with its new identity now positions itself as more than just a solutions provider and emerges as a trusted partner, working behind the scenes to empower businesses on their growth journey with precision and care- verifying the right talent, customers, and partners.

According to AuthBridge, this new positioning encapsulates the essence of the company’s promise- delivering frictionless, efficient, and secure solutions that simplify the process of building trust in the digital ecosystem.

Commenting on the same, Ajay Trehan, Founder and CEO, AuthBridge, said, “With over two decades of expertise, AuthBridge has been at the forefront of enabling businesses to verify, onboard, and build trust with individuals or entities. Our refreshed brand identity reinforces our commitment to providing innovative, scalable solutions that simplify complex trust-building processes, ensuring businesses thrive in a rapidly evolving digital landscape.”

Furthermore, the company also mentioned, “Trust Simplified is a promise that AuthBridge fulfills with reliability and diligence. It empowers business strategies with clear, actionable insights- free from jargon and confusion- delivering exactly the information needed to act with confidence. By seamlessly integrating into workflows, AuthBridge’s solutions simplify change, ensuring smooth operations and enabling businesses to focus on growth, rather than the complexities of verification and risk management related to employee background verification, customer onboarding, and third-party due diligence.”

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