Having joined Google as Product Marketing Manager- Google Partners in July 2013 and climbing up to the role of Regional Sr. Product Marketing Manager- Google Ads in December 2023, Anubha Upadhyay’s more than a decade long journey at the tech major has now come to an end.
In her last role at the company, she played a key role in growing revenue by designing and executing full-funnel campaigns, exploring new channels, and leveraging 1PD insights for laser-targeted reach with a focus on capturing demand, nurturing leads, and generating qualified leads from SMBs across the entire funnel.
Before that she served the role of Regional Head of Growth Marketing- Think With Google from March 2020 to November 2023 wherein she was responsible for owning TwG growth strategy, orchestrating multi-channel campaigns that fostered readership and brand awareness through earned, owned, and paid media, including sophisticated ABM tactics as well as elevating Google Ads events (GML, Brandcast) into impactful brand moments by integrating TwG within the GTM strategy and applying full-funnel marketing techniques.
Upadhyay joined Google as Product Marketing Manager in July 2013 and was elevated to the role of Global Head of Content Marketing, Small and Medium Business in January 2017.
Prior to becoming a part of the tech major, she was associated with Quidco as Acquisition Marketing Specialist for a period of six months between January 2013 and June 2013; with Stellar Information Systems as Marketing Lead International Business from November 2009 to September 2012 and with TNT Express as Marketing Assistant Manager from July 2008 to October 2009.
