Amazon is rebranding its free ad-supported streaming service, Amazon miniTV, to ‘Amazon MX Player.’ This move reflects the culmination of Amazon’s acquisition of select assets from MX Player.
The company has updated the branding of miniTV on X, formerly known as Twitter. The new account bio now states, “Amazon MX Player is available on multiple surfaces – Amazon shopping app, Prime Video, Fire TV, Xiaomi Smart TVs, Google TV, Play Store and App Store.”
Additionally, a brief video has been unveiled on its social media platforms, highlighting the transition from Amazon miniTV to Amazon MX Player. However, as of this writing, both the service’s website and mobile app still feature the “miniTV” branding.
In June this year, Amazon signed an agreement to purchase some assets from Times Internet-owned OTT platform MX Player.
Also read: Amazon Signs Agreement To Purchase Some Assets From MX Player
The company had clarified its position, emphasising that it acquired specific assets rather than the entire company.
