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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    Can Legacy Remain A Differentiator In Modern Marketing?

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ABBYs 2025: Wavemaker India Wins Media Agency Of The Year Title; ABP Becomes Publisher Of The Year

Wavemaker India secured the sole Grand Prix of the day for Dream11’s campaign, 'India’s New Local Language’.

MM Desk by MM Desk
May 22, 2025
in Advertising
A A
ABBYs 2025 Wavemaker India Wins Media Agency Of The Year Title; ABP Becomes Publisher Of The Year

As Goafest 2025 kicked off today at the Taj Cidade de Goa Heritage and Horizon, Day 1 drew to a close with a significant surge in attendance. Industry professionals from the advertising, marketing, and media sectors gathered in large numbers for the much-anticipated ABBY Awards 2025, powered by One Show.

Wavemaker India, a GroupM agency, was named Media Agency of the Year at the Media Abby Awards 2025, held on the opening day of Goafest this Wednesday. The agency secured a total of 124 points and won 19 metals, comprising one Grand Prix, six Gold, eight Silver, and four Bronze.

Mindshare India secured the second position with a total of 76 points, winning 13 metals overall, comprising four gold, four silver, and five bronze metals. EssenceMediacom secured the third position with a total of 36 points and six metals, including two gold and silver, and two Bronze.

(Slide to see the details)

OrganizationGrand PrixGoldSilverBronzeTotal MetalsTotal Points
Wavemaker India168419124
Mindshare India–4451376
EssenceMediacom–222636
Initiative Media–31–430
DDB Mudra Max–2–1320
Tribes Communication Pvt. Ltd–2–1320
HiveMinds Innovative Market Solution––11210
Lodestar UM–11–214
Madison Media–––228
Mindshare Bangladesh–11–214
Publicis Media–11–214
BC Web Wise PVT LTD–––114
Cheil India–––114
Coral Media––1–16
FCB Kinnect–1––18
PHD India––1–16
PivotRoots–––114
Grand Total123211964398

ABP was named Publisher of the Year at the Publisher Abby Awards, securing the top spot with a total of 30 points. The publisher secured a total of five metals, including one gold, three silver, and one bronze.

Bennett Coleman & Co. (BCCL) secured the second position with a total of 28 points, winning one gold and three silver metals. Jagran Prakashan secured the third position with a total of 22 points, earning two golds and one silver.

OrganizationGoldSilverBronzeMeritTotal Points
ABP Pvt. Ltd.131–30
Bennett Coleman & Co Ltd13–128
Jagran Prakashan Ltd21––22
FCB INDIA1––110
The Hindu Group –11–10
HT Media Limited1–––8
Cheil India Pvt Ltd–1––6
ABP Digital––1–4
Schbang––1–4
Grand Total6942122

Also Read: Goafest 2025: Day 1 Opens With A Grand Start To Ignite Minds & Celebrate Creativity

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