KEI Industries has appointed actor Rashmika Mandanna as its new brand ambassador as part of its efforts to strengthen consumer engagement across India.
The company has announced the association alongside plans for a nationwide integrated marketing campaign. The campaign has included a new television commercial featuring Mandanna, which is scheduled to launch in the coming week.
KEI Industries has said the partnership is aimed at expanding its consumer outreach and strengthening brand visibility across markets. The company has also planned to roll out the campaign across television, digital platforms, social media, print and outdoor advertising.
According to the company, the campaign has been designed to reinforce KEI’s positioning in the wires and cables category while increasing engagement with consumers through multiple touchpoints.
Anil Gupta, Chairman-cum-Managing Director, KEI Industries, said, “We are delighted to welcome Rashmika Mandanna to KEI Family. Like Rashmika is famous for her movies and brilliant performances, KEI is famous for its quality products and services all over the world. We thank Rashmika, for associating with KEI as Brand Ambassador”
Archana Gupta, Director, KEI Industries, said, “At KEI, we deeply admire and salute the strength, resilience, and achievements of women who continue to inspire progress and positive change in society. Rashmika represents the spirit of today’s empowered woman—confident, determined, and fearless in pursuing her dreams. Her journey resonates with millions of women across the country, and we hope this association encourages more women to believe in their potential and break barriers with confidence, world-class quality work & high performance, just like KEI Wires & Cables– Har Tension Sahe Chalti Rahe.”
Akshit Diviaj Gupta, Executive Director, KEI Industries, said, “Rashmika’s authenticity, energy and connect with audiences across India perfectly complement KEI’s core values and our commitment to excellence. As a brand that has built its reputation on trust, quality, and innovation, we believe this association will further strengthen our relationship with consumers and help us connect with a wider audience. We are excited to embark on this journey together and warmly welcome Rashmika to the KEI family.”
