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Abbys 2024: Leo Burnett India Named Technology Specialist Agency Of The Year; FCB Group India Wins Grand Prix

The second day of The Abby Awards 2024 powered by One Show saw Leo Burnett India being named the Technology Specialist Agency of The Year 2024 by winning 7 metals, of which 2 were Silver and 5 Bronze. FCB Group India on the other hand won 1 Grand Prix and a Gold Abby.

| Published on May 31, 2024

Abbys 2024: Leo Burnett India Named Technology Specialist Agency Of The Year; FCB Group India Wins Grand Prix

On Day 2 of the Goafest 2024, Leo Burnett India was named the Technology Specialist Agency Of The Year 2024 at The Abby Awards 2024 powered by One Show for it secured a total of 7 metals at the awards gala.

Of these, 2 were Silver and 5 Bronze.

Leo Burnett India - Technology Specialist Agency Of The Year 2024

Following Leo Burnett India at the second spot was FCB Group India which won a total of 3 metals, including a Grand Prix and one Gold and Bronze each.

FCB Group India - Tech Abby

OrganizationGrand PrixGoldSilverBronzeMeritTotal MetalsTotal Points
Leo Burnett India              –      –       2          5        4               7             36
FCB GROUP INDIA                1        1      –          1        2               3             26
Hardcastle Restaurants Pvt. Ltd.              –      –       1          1      –               2             10
Interactive Avenues              –      –       1          1      –               2             10
 redBus              –      –      –          2      –               2               8
Mullenlowe Lintas Group              –        1      –        –      –               1               8
Tribes Communication Pvt ltd              –      –       1        –      –               1               6
Flipkart              –      –      –        –        2              –               2
Blink Digital Pvt. Ltd.              –      –      –        –        1              –               1
ibs Fulcro              –      –      –        –        1              –               1
Krafton India              –      –      –        –        1              –               1
Grand Total                1        2       5        10      11             18           109
Grand Total                1        2       5        10      11             18           109

Read the table below to find out which agency won the Grand Prix, Gold, Silver and Bronze metals in the Technology Abby category and for which campaign:
CategorySub CategoryTitleBrandWinnerMetal
TECHNOLOGY11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single BrandEatQual ColoursMcDonald’s India (S&W)HARDCASTLE RESTAURANTS PVT. LTD.Silver
TECHNOLOGY11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single BrandBlame It On FlipkartFlipkartFlipkartMerit
TECHNOLOGY11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single BrandGift SeedingFlipkartFlipkartMerit
TECHNOLOGY11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single BrandSkip Ads that Save TimeIKEALeo Burnett IndiaMerit
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingThe Gift of GangaLifebuoyMULLENLOWE LINTAS GROUPGold
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingGatorade Turf Finder powered by Google MapsGatoradeLeo Burnett IndiaSilver
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingEatQual ColoursMcDonald’s India (S&W)HARDCASTLE RESTAURANTS PVT. LTD.Bronze
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingSay It With OreoOreo IndiaLeo Burnett IndiaBronze
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingRoute To 47  Re-mapping India’s historyredBus India Pvt. Ltd. redBusBronze
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingBGMI Ki BoliBattlegrounds Mobile IndiaKrafton IndiaMerit
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingThe Smart FarmLay’sLeo Burnett IndiaMerit
TECHNOLOGY11B: TECHNOLOGY – Best use of Technology for community management /buildingSaving lives with AI computer vision systemNayara Energyibs FulcroMerit
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationThe Insta Smart BillboardSwiggy InstamartTribes Communication Pvt ltdSilver
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationSay It With OreoOreo IndiaLeo Burnett IndiaBronze
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationDark Fantasy – Biting into a million fantasiesSunfeast Dark FantasyInteractive AvenuesBronze
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationRoute To 47  Re-mapping India’s historyredBus India Pvt. Ltd. redBusBronze
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationGatorade Turf Finder powered by Google MapsGatoradeLeo Burnett IndiaBronze
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationThe Smart FarmLay’sLeo Burnett IndiaMerit
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationBrave New ArtLenovo YogaFCB GROUP INDIAMerit
TECHNOLOGY11F: TECHNOLOGY – Best Creative use of Tech InnovationRadio’d BillboardsAmazon IndiaBlink Digital Pvt. Ltd.Merit
TECHNOLOGY11G: TECHNOLOGY – Best Use of Voice Service in a digital platform/using digital technology.Say It With OreoOreo IndiaLeo Burnett IndiaSilver
TECHNOLOGY11H: TECHNOLOGY – Best use of influencer activity in a digital platform/using digital technology.Lulumelon EOSSHDFC BankFCB GROUP INDIAGold
TECHNOLOGY11H: TECHNOLOGY – Best use of influencer activity in a digital platform/using digital technology.Say It With OreoOreo IndiaLeo Burnett IndiaBronze
TECHNOLOGY11H: TECHNOLOGY – Best use of influencer activity in a digital platform/using digital technology.Brave New ArtLenovo YogaFCB GROUP INDIABronze
TECHNOLOGY11I: TECHNOLOGY – Use of AILulumelon EOSSHDFC BankFCB GROUP INDIAGrand Prix
TECHNOLOGY11I: TECHNOLOGY – Use of AIDark Fantasy – Biting into a million fantasiesSunfeast Dark FantasyInteractive AvenuesSilver
TECHNOLOGY11I: TECHNOLOGY – Use of AISay It With OreoOreo IndiaLeo Burnett IndiaBronze
TECHNOLOGY11I: TECHNOLOGY – Use of AIThe Smart FarmLay’sLeo Burnett IndiaMerit
TECHNOLOGY11I: TECHNOLOGY – Use of AIRoyal Stag  A billion films for a billion fansRoyal StagFCB GROUP INDIAMerit

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