On Day 2 of the Goafest 2024, Leo Burnett India was named the Technology Specialist Agency Of The Year 2024 at The Abby Awards 2024 powered by One Show for it secured a total of 7 metals at the awards gala.
Of these, 2 were Silver and 5 Bronze.
Following Leo Burnett India at the second spot was FCB Group India which won a total of 3 metals, including a Grand Prix and one Gold and Bronze each.
| Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
|---|---|---|---|---|---|---|---|
| Leo Burnett India | – | – | 2 | 5 | 4 | 7 | 36 |
| FCB GROUP INDIA | 1 | 1 | – | 1 | 2 | 3 | 26 |
| Hardcastle Restaurants Pvt. Ltd. | – | – | 1 | 1 | – | 2 | 10 |
| Interactive Avenues | – | – | 1 | 1 | – | 2 | 10 |
| redBus | – | – | – | 2 | – | 2 | 8 |
| Mullenlowe Lintas Group | – | 1 | – | – | – | 1 | 8 |
| Tribes Communication Pvt ltd | – | – | 1 | – | – | 1 | 6 |
| Flipkart | – | – | – | – | 2 | – | 2 |
| Blink Digital Pvt. Ltd. | – | – | – | – | 1 | – | 1 |
| ibs Fulcro | – | – | – | – | 1 | – | 1 |
| Krafton India | – | – | – | – | 1 | – | 1 |
| Grand Total | 1 | 2 | 5 | 10 | 11 | 18 | 109 |
| Grand Total | 1 | 2 | 5 | 10 | 11 | 18 | 109 |
Read the table below to find out which agency won the Grand Prix, Gold, Silver and Bronze metals in the Technology Abby category and for which campaign:
| Category | Sub Category | Title | Brand | Winner | Metal |
|---|---|---|---|---|---|
| TECHNOLOGY | 11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single Brand | EatQual Colours | McDonald’s India (S&W) | HARDCASTLE RESTAURANTS PVT. LTD. | Silver |
| TECHNOLOGY | 11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single Brand | Blame It On Flipkart | Flipkart | Flipkart | Merit |
| TECHNOLOGY | 11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single Brand | Gift Seeding | Flipkart | Flipkart | Merit |
| TECHNOLOGY | 11AcIII: TECHNOLOGY – Best E. Commerce Innovation – Retail-Single Brand | Skip Ads that Save Time | IKEA | Leo Burnett India | Merit |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | The Gift of Ganga | Lifebuoy | MULLENLOWE LINTAS GROUP | Gold |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Silver |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | EatQual Colours | McDonald’s India (S&W) | HARDCASTLE RESTAURANTS PVT. LTD. | Bronze |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | Say It With Oreo | Oreo India | Leo Burnett India | Bronze |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Bronze |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | BGMI Ki Boli | Battlegrounds Mobile India | Krafton India | Merit |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | The Smart Farm | Lay’s | Leo Burnett India | Merit |
| TECHNOLOGY | 11B: TECHNOLOGY – Best use of Technology for community management /building | Saving lives with AI computer vision system | Nayara Energy | ibs Fulcro | Merit |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt ltd | Silver |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | Say It With Oreo | Oreo India | Leo Burnett India | Bronze |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | Dark Fantasy – Biting into a million fantasies | Sunfeast Dark Fantasy | Interactive Avenues | Bronze |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Bronze |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Bronze |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | The Smart Farm | Lay’s | Leo Burnett India | Merit |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | Brave New Art | Lenovo Yoga | FCB GROUP INDIA | Merit |
| TECHNOLOGY | 11F: TECHNOLOGY – Best Creative use of Tech Innovation | Radio’d Billboards | Amazon India | Blink Digital Pvt. Ltd. | Merit |
| TECHNOLOGY | 11G: TECHNOLOGY – Best Use of Voice Service in a digital platform/using digital technology. | Say It With Oreo | Oreo India | Leo Burnett India | Silver |
| TECHNOLOGY | 11H: TECHNOLOGY – Best use of influencer activity in a digital platform/using digital technology. | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Gold |
| TECHNOLOGY | 11H: TECHNOLOGY – Best use of influencer activity in a digital platform/using digital technology. | Say It With Oreo | Oreo India | Leo Burnett India | Bronze |
| TECHNOLOGY | 11H: TECHNOLOGY – Best use of influencer activity in a digital platform/using digital technology. | Brave New Art | Lenovo Yoga | FCB GROUP INDIA | Bronze |
| TECHNOLOGY | 11I: TECHNOLOGY – Use of AI | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Grand Prix |
| TECHNOLOGY | 11I: TECHNOLOGY – Use of AI | Dark Fantasy – Biting into a million fantasies | Sunfeast Dark Fantasy | Interactive Avenues | Silver |
| TECHNOLOGY | 11I: TECHNOLOGY – Use of AI | Say It With Oreo | Oreo India | Leo Burnett India | Bronze |
| TECHNOLOGY | 11I: TECHNOLOGY – Use of AI | The Smart Farm | Lay’s | Leo Burnett India | Merit |
| TECHNOLOGY | 11I: TECHNOLOGY – Use of AI | Royal Stag A billion films for a billion fans | Royal Stag | FCB GROUP INDIA | Merit |
