For every occasion or event, brands have been rolling out ad campaigns for their audience. These ads are articulated in a way that ensures they bring the best out of the moment marketing.
Brands have made the most of the sports-themed ad campaigns over the years. From ICC World Cup to Indian football, there have been many ad campaigns that have created the buzz and are still talked about after years of launch.
Here are some of the best sports ad campaigns in India.
RIN – Ab Waqt Hai Chamakne Ka
Rin celebrated the first Indian fencer to qualify for Tokyo 2021 Olympics, Bhavani Devi’s, spirit & determination with this ad campaign last year.
Star Sport – Believe: Virat Kohli’s mission to take India to the Top
In 2017, Star Sports launched this campaign starring Virat Kohli which sent shivers down every Indian’s spine. In the ad, Virat Kohli is seen on a mission to take the Indian Cricket Team to the top of the home season.
ThumsUp – Toofan wahi jo sab #PalatDe
Tokyo Olympic 2020 was undoubtedly the most talked-about Olympic season ever. Especially in India, the season was followed and loved by one and all as our athletes honored the nation with many medals. Just before the season, ThumsUp launched an ad campaign starring our very own Olympians who had a message for all the pessimists and non-believers out there.
ICC Cricket World Cup 2019 – Uber to the World Cup | Three Friends | Uber
Virat Kohli featured in Uber‘s 2019 campaign for ICC World Cup. The ad shows Virat in a new avatar and made a lot of headlines that year.
Star Sports: #FutureHaiFootball: Live the #HeroISL Dream
This has been one of the most popular sports campaigns in India. In 2017, the journey, struggles, and achievements of the stars of the Indian football team were shown beautifully by Star Sports.
Mauka Mauka (India vs Pakistan) – ICC Cricket World Cup 2015
Every India vs Pakistan ICC Cricket World Cup tournament is incomplete with the ‘Mauka Mauka’ song. This ad by Star Sports India has been the most loved ad of all time.
