Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Amazon Pay Takes On Google Pay, PhonePe, Paytm With New Strategy

Surabhi Kedia by Surabhi Kedia
January 19, 2019
in What’s Buzzing
A A

Have you noticed how E-commerce websites like Amazon usually have cashback offers? Sometimes, a variety of them are seen throughout the year.

Well, Amazon has started a new one now. It’s valid till the 31st of January and to be honest, is pretty smart and beneficial.

What are we seeing?

Well, there are two schemes, both revolving around cashbacks. For starters, one has to be using the Amazon pay wallet which was added around a year back.

This scheme seems to be another initiative to ensure usage of its wallet app. And to compete with other similar wallet apps. After all, Indian consumers are in the habit of paying by cash on delivery or using wallets like Paytm for online payments.

What is it exactly?

Both cash load offers cover different payment requirements.

One is for a minimum transaction of RS 5000. That would confirm users to get a RS 1000 gift voucher within 7 days of payment in their Amazon Pay accounts.

The other one is for those who transact in a lesser amount category. It ensures a Rs 50 cashback on a purchase of RS 100 at least.

What is the catch? (Isn’t there always one)

Well, it has certain twists and tales. You need to add balance to your Amazon pay account and can ask an Amazon assistant to help. Also, even after the required payment, you would have money in your account which can be used later.

Secondly, it has to be a cash on delivery option where you pay on your doorstep using your pay balance.

Well, Amazon has played it well. This is a good step to increase customers and clear stock before the next financial year starts! One might also argue, it’s the right promotion method for an E-commerce related wallet to work in the Indian Economy.

Related Posts

Anthropic Calls For Global Pause On Frontier AI Development
What’s Buzzing

Anthropic Calls For Global Pause On Frontier AI Development

by MM Desk
June 5, 2026

Artificial intelligence company Anthropic has suggested a global pause on the development of the most powerful AI systems, stating that...

From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week
What’s Buzzing

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

by MM Desk
June 5, 2026

This week in advertising, brands delivered a mix of nostalgia, culture, product storytelling, and sharp competitive jabs. From quick commerce...

Latest

Anthropic Calls For Global Pause On Frontier AI Development

Anthropic Calls For Global Pause On Frontier AI Development

June 5, 2026
From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

June 5, 2026
'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

June 5, 2026
Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

June 5, 2026
Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

June 5, 2026
boAt Elevates Vedansh Kumar To CMO

boAt Elevates Vedansh Kumar To CMO

June 5, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.