Google India has partnered with Sony Pictures Networks India (SPNI) for the upcoming season of Kaun Banega Crorepati (KBC), integrating Google Gemini into the show as an AI-powered knowledge companion. The collaboration has supported viewers through KBC registrations, general knowledge preparation, and interactive engagement across Sony Entertainment Television and Sony LIV.
The partnership has also extended to the Google Gemini app, where users have been able to access guidance on the KBC registration process and eligibility criteria. Google has said that interactive challenges will be introduced on the app to help users improve their general knowledge across a range of topics. Registrations for the new season have opened through the platform.
Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI), said, “Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”
Kanika Kalra, Director, Marketing, Google India, said, “Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”
