Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

The Derma Co. Appoints Sania Mirza As Brand Ambassador For Suncare, Launches Campaign

The Derma Co. has appointed Sania Mirza to its Suncare portfolio, kicking off a new campaign highlighting the 1% Hyaluronic Sunscreen Aqua Gel that combines UV protection and hydration.

MM Desk by MM Desk
March 2, 2026
in Marketing
A A
The Derma Co. Appoints Sania Mirza As Brand Ambassador For Suncare, Launches Campaign

The Derma Co., the active ingredient-led skincare brand from Honasa Consumer, has brought Sania Mirza on board as the Brand Ambassador for its Suncare category. The brand has unveiled a campaign film for its hero product, the 1% Hyaluronic Sunscreen Aqua Gel, built around the theme of attack and defense.

The campaign draws a parallel between professional tennis strategy and sun protection. Set on a tennis court, Sania illustrates that winning a match requires both attack and defense — a philosophy she extends to skincare. The sunscreen combines high-performance UV protection with hydration, delivering “1 sunscreen, 2 superpowers.”

Formulated with six UV filters and 1% Hyaluronic Acid, the product is designed to protect against sun damage while actively combating dryness, emphasizing that effective sun care requires both strategy and strength.

The campaign is live across digital and social platforms, marking the start of Sania Mirza’s role in representing The Derma Co.’s Suncare portfolio.

Sania Mirza said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the Brand Ambassador for its Suncare category feels like a natural extension of that belief. I love how the film captures the mindset I bring to my game — you prepare, you protect, and you stay consistent. That’s exactly what good skincare is about too.”

Divya Gupta, VP – Marketing, The Derma Co., added, “We are delighted to welcome Sania Mirza as the Brand Ambassador for our Suncare category. Her journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio. At The Derma Co., we believe sun protection should be both high-performance and science-backed. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use and reinforce that effective sun care is essential.”

Related Posts

Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing
Feature

Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing

by Jigyasa Aggarwal
June 24, 2026

In an industry defined by constant disruption, staying relevant for two decades is no small feat. Over the last 20...

54% Indians Spot Misleading Or AI-Generated Celebrity-Endorsed Health Content Online: McAfee
Marketing

54% Indians Spot Misleading Or AI-Generated Celebrity-Endorsed Health Content Online: McAfee

by MM Desk
June 24, 2026

As health and wellness content continues to proliferate across digital platforms, scammers are increasingly exploiting the influence of celebrities and...

Latest

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

June 24, 2026
AnyMind Unveils AnyAI DSP To Bring Greater Transparency In Media Buying

AnyMind Unveils AnyAI DSP To Bring Greater Transparency In Media Buying

June 24, 2026
Cadbury Dairy Milk, KitKat, Tata Salt & Dettol Top Kantar’s Most Effective Ads List For 2025

Cadbury Dairy Milk, KitKat, Tata Salt & Dettol Top Kantar’s Most Effective Ads List For 2025

June 24, 2026
Bodhi Tree Multimedia Secures Assam Government Mandate For Digital Content Platform

Bodhi Tree Multimedia Secures Assam Government Mandate For Digital Content Platform

June 24, 2026
Honasa Consumer Acquires 58% Stake In Fluence Pharma, Enters Nutraceuticals Market

Honasa Consumer Acquires 58% Stake In Fluence Pharma, Enters Nutraceuticals Market

June 24, 2026
Global Entertainment & Media Advertising Revenue To Hit $1.4 Trillion By 2030: PwC

Global Entertainment & Media Advertising Revenue To Hit $1.4 Trillion By 2030: PwC

June 24, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.