Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

The Derma Co. Appoints Sania Mirza As Brand Ambassador For Suncare, Launches Campaign

The Derma Co. has appointed Sania Mirza to its Suncare portfolio, kicking off a new campaign highlighting the 1% Hyaluronic Sunscreen Aqua Gel that combines UV protection and hydration.

MM Desk by MM Desk
March 2, 2026
in Marketing
A A
The Derma Co. Appoints Sania Mirza As Brand Ambassador For Suncare, Launches Campaign

The Derma Co., the active ingredient-led skincare brand from Honasa Consumer, has brought Sania Mirza on board as the Brand Ambassador for its Suncare category. The brand has unveiled a campaign film for its hero product, the 1% Hyaluronic Sunscreen Aqua Gel, built around the theme of attack and defense.

The campaign draws a parallel between professional tennis strategy and sun protection. Set on a tennis court, Sania illustrates that winning a match requires both attack and defense — a philosophy she extends to skincare. The sunscreen combines high-performance UV protection with hydration, delivering “1 sunscreen, 2 superpowers.”

Formulated with six UV filters and 1% Hyaluronic Acid, the product is designed to protect against sun damage while actively combating dryness, emphasizing that effective sun care requires both strategy and strength.

The campaign is live across digital and social platforms, marking the start of Sania Mirza’s role in representing The Derma Co.’s Suncare portfolio.

Sania Mirza said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the Brand Ambassador for its Suncare category feels like a natural extension of that belief. I love how the film captures the mindset I bring to my game — you prepare, you protect, and you stay consistent. That’s exactly what good skincare is about too.”

Divya Gupta, VP – Marketing, The Derma Co., added, “We are delighted to welcome Sania Mirza as the Brand Ambassador for our Suncare category. Her journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio. At The Derma Co., we believe sun protection should be both high-performance and science-backed. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use and reinforce that effective sun care is essential.”

Related Posts

Coca-Cola Unveils New Global Visual Identity System
Marketing

Coca-Cola Unveils New Global Visual Identity System

by MM Desk
July 21, 2026

The Coca-Cola Company has unveiled a new global visual identity system aimed at strengthening brand consistency across its global operations....

Sanaa Shaikh Takes Charge As CMO At Signature Scents & Co
Marketing

Sanaa Shaikh Takes Charge As CMO At Signature Scents & Co

by MM Desk
July 21, 2026

Sanaa Shaikh has joined Signature Scents & Co as its Chief Marketing Officer (CMO). She announced the new role via...

Latest

Hybridisation Will Accelerate The Next Phase Of India's Media & Entertainment Industry: Dish TV’s Sukhpreet Singh

Hybridisation Will Accelerate The Next Phase Of India’s Media & Entertainment Industry: Dish TV’s Sukhpreet Singh

July 21, 2026
Coca-Cola Unveils New Global Visual Identity System

Coca-Cola Unveils New Global Visual Identity System

July 21, 2026
From Integrated Marketing Excellence To AI & Innovation: Explore All Categories At AdAura Awards 2026

From Integrated Marketing Excellence To AI & Innovation: Explore All Categories At AdAura Awards 2026

July 21, 2026
EssenceMediacom Retains Uber’s APAC Media Mandate

EssenceMediacom Retains Uber’s APAC Media Mandate

July 21, 2026
BCCI Invites Bids For Title Sponsorship Rights For Home Events

BCCI Invites Bids For Title Sponsorship Rights For Home Events

July 21, 2026
Pinkustar Borah Elevated As Chief Digital & Technology Officer At Unilever International

Pinkustar Borah Elevated As Chief Digital & Technology Officer At Unilever International

July 21, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.