Tinder India has launched a ‘Move On’ campaign with Mumbai’s Indu Ice Cream, releasing four limited-edition flavors themed around heartbreak and self-worth.
Gen Z in India is redefining heartbreak through self-care – mentions of it in Tinder bios have surged four times in the past year. As part of its ‘Move On’ campaign, Tinder and Indu Ice Cream are serving up four breakup-inspired flavors that celebrate self-love:
- Dil Ka Falooda: A dramatic twist on self-respect when someone messes with your heart, you don’t just move on – you upgrade the menu.
- Not Your Match Ya: For the one who made you doubt your taste, in people and dessert, because some matches were just mistakes and better flavours (and decisions) are always ahead.
- Your Ex’s Tears: Salty, cold, and satisfying, perfect for ghosting recovery.
- Toxic Expresso: A bitter roast for toxic flings, your last sip of emotional chaos.
These limited-edition flavours are available only in Mumbai on Swiggy and Zomato. Consider them your soft serve of self-care. Move on!
“At Tinder, we believe breakups aren’t just endings—they’re powerful beginnings,” said Aditi Shorewal, Communications Lead for Tinder in India and Korea. “Each chapter of the Move On campaign is about turning heartbreak into a reset – helping you let go, heal, and move forward with Tinder by your side. From boxing it out (with trainers at a Tinder event), to throwing it out (with our viral Ex-press Disposal Truck), and now–scooping it out–we’re celebrating how Gen Z is reclaiming heartbreak with self-worth and humour. This collaboration with Indu Ice Cream is an expression of self-care, it’s a reminder that closure doesn’t always come from a conversation – it can come from choosing yourself, one scoop at a time.”
Saloni Kukreja, founder of Indu Ice Cream, added: “This is a playful collaboration between Indu Ice Cream and Tinder, where modern dating meets our bold, Indian-inspired flavours. We have created four limited-edition ice creams to turn heartbreak into delicious move-on moments.”
