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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands That Listen To Communities Are Winning In The Attention Economy

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    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Mumbai Police Used ‘Hello Fraaands!’ Viral Video For Road Safety, Twitter Is Loving It.

Shubham Sachdeva by Shubham Sachdeva
June 13, 2018
in Marketing
A A

Whenever we think about Police, a very serious image comes to our mind. Mumbai Police is trying to change this by raising awareness about road safety using viral memes. If you have used Facebook during last few days, you must have seen the video of a woman offering tea to everyone in a very funny way. Her way of saying ‘Hello friends’ has won the hearts of users on social media and after dancing uncle she has become the new viral content for meme makers.

Also Read: Bajaj Allianz Features ‘Dancing Uncle’ In Its Latest Campaign

After seeing her popularity on internet, she made more such video saying random things and everyone is loving her currently.

Mumbai police, hilariously enough, decided to make a video for requesting people to wear helmet on roads while driving using this lady. “Hello Fraaands! Helmet pehan lo… to have a Safe-Tea at home! #RoadSafeTEA.” the tweet reads. They have also edited the part where she says “Chai Pi Lo” to “Helmet pehen lo,” in the video.

Hello Fraaands! Helmet pehan lo… to have a Safe-Tea at home! #RoadSafeTEA pic.twitter.com/MoGTYzK8wU

— Mumbai Police (@MumbaiPolice) June 13, 2018

Mumbai police ka admin meme master jyada lgta hai

Arre ye Mumbai police ka admin meme master jyada lgta hai ????????????

— ????Droga Happu Singh???? (@HappuDroga) June 13, 2018

Entertaining toh hai Mumbai police

Chalo fun way me he sahi entertaining toh h Mumbai police or delhi police ko dekho soi he rehti h????

— Lekhika (@Iamlekhika) June 13, 2018


The best twitter handle of police

The best twitter handle of police ????????

— yashika Arora (@Yashika__arora) June 13, 2018


I am in love

I am in love with mumbai police humour ????

— VPN (@JokinglyYours) June 13, 2018


Kudos Mumbai Police

Damn!! ???????? Whu wud have thought Chai can save your life!! ???? Kudos @MumbaiPolice Keep spreading the awareness and the 'Chai Love'!! ???? #RoadSafeTEA

— A little love (@SlyFabregas) June 13, 2018

Also Read: Here’s How Vadodara Police Is Giving Road Safety Lessons Using Priya Varrier’s Wink

Mumbai Police has over 4.6 million followers on Twitter and regularly posts about city’s whereabouts. It is not the first time when Mumbai police has used viral memes for raising awareness of Indian towards right things. Recently, Daisy Shah’s viral dialogue from Race 3 was used to spread awareness on keeping one’s personal information safe. Earlier, Ghar Se Nikalte Hi… Kuch Door Chalte Hi’ was used to give a road safety message.

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