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    The Phygital Revolution: Merging Physical & Digital Retail

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    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Excitel Collaborates With Amazon Prime To Offer Prime Benefits As Part Of Its Cable Cutter Plan

Excitel has partnered with Amazon Prime to offer Prime benefits to its customers. Subscribers of Excitel’s Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s extensive content library, along with many other benefits.

MM Desk by MM Desk
June 18, 2024
in Media
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Excitel Collaborates With Amazon Prime To Offer Prime Benefits As Part Of Its Cable Cutter Plan

Excitel has joined hands with Amazon Prime to offer Prime benefits to its customers. Subscribers of Excitel’s flagship Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s extensive content library.

In addition to Prime Lite with Excitel, the enhanced Cable Cutter plan also provides up to 300 Mbps of lightning speed, 300+ live TV channels, and easy access to 22+ OTT platforms including Prime Video, all for Rs 719 per month, offering users a diverse range of entertainment options to choose from.

As per the company, subscribers can enjoy a seamless streaming experience at lightning-fast speeds of up to 300 Mbps with uninterrupted access to the full selection of Prime Video’s movies and series including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, blockbuster movies Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few. This is in addition to other Prime Lite benefits like free unlimited same day delivery across 1 million+ products and next day delivery across 4 million+ products, Prime early access and exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while on shopping on Amazon.

Commenting on this partnership, Vivek Raina, Founder and CEO of Excitel Broadband said, “India’s media market is changing fast. With more people watching ‘OTT Video’ and still using Cable TV, it’s clear that our audience wants a mix of entertainment options. At Excitel, we firmly believe that delivering this experience requires innovative solutions that leverage the power of the Internet. Our collaboration with Amazon Prime marks a significant step towards this vision. By offering Prime Lite with Excitel that combines Amazon’s entertainment and shopping benefits with our affordable internet plans, we’re creating a new era of home entertainment that blends OTT, TV, and the power of the internet.”

“At Prime Video we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said a Prime Video spokesperson. “The collaboration with Excitel provides seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. With this collaboration we are making premium entertainment even more accessible to customers in India,” he added.

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