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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands That Listen To Communities Are Winning In The Attention Economy

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    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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9 Heartwarming Father’s Day 2023 Campaigns By Brands

This year, many brands released campaigns that highlighted the role that fathers play in our lives.

Zainab Kantawala by Zainab Kantawala
June 18, 2023
in Advertising, Campaigns
A A

Observed on the third Sunday of every June, Father’s Day is a celebration of the unique, special and massive contribution of fathers who make this world a better, safer and wonderful place for their children.

This year, many brands released campaigns that highlighted the role that fathers play in our lives, wishing and thanking them for all that they do. Lets look at six such amazing campaigns.

1. Licious

This Father’s Day, fresh meat delivery brand Licious is apologising to all fathers, for taking away their right to utilise their expertise in getting meat for the family.

2. Tata AIA Life Insurance

The campaign launched by Tata AIA Life Insurance shows the secret of Jaadui pocket using which a father that fulfilled all the dreams and aspirations of his son in this heart-warming ad.

3. Bharat Matrimony

A father gives up a lot in life, just so that his children live better lives. A lot of unwept and silent tears travel with them that find a passage on the most emotional occasions. This ad from BharatMatrimony celebrates the emotional side of father’s that get them crying, when their daughters leave them to make a house of their own.

4. Tata Tigor

The first journey taken home is always special. Nestled in the arms of one who vows to keep his children safe, a father is indeed a child’s first real star. Tata Tigor wished all the fathers with a special and heart-warming ad.

5. SBI Life

Fathers aren’t only the financial providers of the family. Their experiences teach us a lot too. They also are the emotional providers of the family, that help fuel their kids’ dreams and their learning journey. SBI brought to life this aspect of a father’s life, highlighting the journey of a mentally strong and responsible daughter-father bond.

6. Dove Men + Care

A father’s real strength lies in the way he cares for his children. The grooming brand urges men to welcome this side of their persona and thanks father’s for being #ManEnoughToCare, in raising thoughtful individuals in the coming times.

7. Motilal Oswal

The financial services brand launched a rather different campaign to celebrate this day. With an emotional audio-first campaign, the brand takes us through a reflective journey of the unwavering dedication, unconditional love and innumerous sacrifices that fathers make during their fatherhood journey.

8. ShareChat

The impact of AI on our lives is getting huge and day by day, we increasingly seem to lean on the advice provided by AI. However, a father’s advice can be compared to no one else and has all the right wisdom that a make a difference in our lives. The ad film also highlights the ability of fathers to find the perfect solutions for all our problems.

9. Edelweiss Mutual Fund

This heartwarming ad by Edelweiss highlighted the importance of a financially independent life for father’s even in their old age.

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