0101.Today has appointed Nitika Khanna as Director – Martech. In this role, she has been tasked with designing lifecycle-driven Martech architectures that connect customer data, analytics, automation platforms and communication systems to support enterprise engagement, conversion and retention strategies.
Khanna has announced the appointment through an update on her professional network, confirming her move to the data-driven conversion specialist.
Prior to joining 0101.Today, Khanna has served as Director – Martech at Performics India and Head of CRM at MAISON D’AURAINE. She has also worked as Retention Consultant at WebEngage, Head of CRM at Trell and Associate Marketing Manager at Nykaa. Across these roles, she has worked on CRM and lifecycle engagement systems, retention frameworks, behavioural segmentation models and marketing automation programmes across digital marketplaces and consumer technology platforms.
Ajay Verma, Co-Founder and Managing Partner, 0101.Today, said, “We are delighted to welcome Nitika to 0101.Today. Her deep understanding of Martech ecosystems and lifecycle engagement will play an important role as we continue helping enterprises translate customer data into measurable business outcomes and build integrated growth systems.”
Nitika Khanna, Director – Martech, 0101.Today, said, “I’m excited to join 0101.Today at a time when organisations are looking to unlock greater value from their Martech investments. When data, technology and lifecycle strategies work together, businesses can create far more meaningful and consistent customer engagement. I look forward to helping enterprises build systems that translate customer data into measurable growth.”
