Zoo Media has appointed Anita Kotwani as Senior Partner, Growth. In this role, she has been responsible for driving the agency’s growth strategy, strengthening client partnerships and expanding integrated solutions across creative, media and brand experience offerings.
Prior to this, Kotwani has served as Chief Client Officer at Dentsu South Asia from April 2025 to November 2025. Before that, she held the position of CEO Media South Asia at Dentsu from March 2023 to April 2025, where she led regional media operations and revenue growth initiatives.
Earlier, she was the Chief Executive Officer of Carat India from June 2020 to March 2023. Between April 2018 and May 2020, she has worked as Senior Vice President – New Business at Mindshare India.
Kotwani has also spent a long tenure at Mindshare as Leader – Client Leadership, Mindshare West from June 2004 to March 2018. Before that, she served as Director at Initiative Media (now LMG) from October 2000 to October 2004.
She began her career as Senior Media Planner at Dainik Bhaskar Group from October 1999 to October 2000, where she supported the group’s market expansion in Chandigarh and Haryana and worked on sales strategy and data-led planning.
