Zomato is known for its creative marketing strategies and it doesn’t leave any opportunity to offer discounts and cashbacks to its consumers. After getting amazing engagement from IPL prediction discounts, it has gone to the next level by launching the Zomato Election League.
The whole India and social media are talking about Elections for the results of general elections on May 23 and the exit poll results have already started giving predictions.
Taking the benefit from this situation, Zomato is offering discounts for predicting India’s next PM. Like IPL, Zomato is giving 40% off on the order and an additional 30% cashback from the total value of the order for right prediction.
Anyone using the app can order and predict until May 22 and will get cashback for the number of times their predictions are true.
“These credits will keep getting added to your wallet once the next PM is elected,’ said the company, adding that over 320,000 people have participated in more than 250 cities in India. Although this new offer is available only till May 23, it will give users another way to order more by paying less.
Talking about the success of Zomato Premier League, the campaign saw 14 million predictions from 224 cities, helped users save ₹150 million as of May 2.