Yotpo has appointed Vanessa Hutinec as its new Head of Marketing for the Asia-Pacific (APAC) region. Hutinec brings a wealth of experience in B2B marketing, digital strategy, and demand generation, making her well-suited to lead the company’s growth and marketing efforts across the region.
She announced the same in a LinkedIn post, expressing her excitement about stepping into this leadership role.
Hutinec has been a key part of the Yotpo marketing team since late 2023. Most recently, she served as the Marketing Lead for APAC from August 2024 to February 2026. In this capacity, she oversaw regional strategies and helped build the company’s brand presence across diverse markets. Her journey with the firm began in December 2023, when she first joined as a Marketing Manager.
Before moving to Yotpo, Hutinec spent five years at SiteMinder from 2019 to 2023, where she held several senior positions. Between 2021 and 2023, she served as a Senior Campaign Manager, leading global B2B omnichannel strategies and developing comprehensive playbooks for digital marketing. Prior to this, she was a Campaign Manager from 2020 to 2021 and a Senior Campaign Specialist in 2020. Her time at SiteMinder began in early 2019 as a Campaign Specialist for Demand Generation.
Prior to her tenure at SiteMinder, Hutinec gained experience at Polycom, where she served as a Marketing Campaigns Specialist from 2018 to 2019. In this role, she led the end-to-end execution of integrated digital campaigns, including email, social media, and webinars, while supporting global strategy development.
Earlier in her career, Hutinec gained international experience at LoyaltyOne in Toronto, Canada, from 2016 to 2018. As a Client Marketing Specialist, she managed multi-channel campaigns and built partnerships with various external clients. This followed her tenure at Bond Brand Loyalty between 2015 and 2016, where she contributed to customer loyalty programmes and annual marketing plans.
