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Why Xiaomi India Chose Ranveer Singh As Its New Brand Ambassador

| Published on February 25, 2019

Xiaomi is one of those brands that gained popularity due to quality products which led to Word of mouth marketing. After seeing the pressure from competitors, Xiaomi also opted for Bollywood celebrities due to their massive impact on the potential customers in the smartphone category.

Talking about the association, Ranveer Singh said

“Xiaomi is the number one smartphone brand. The company has been making waves since its entry into the market. We share similar beliefs of providing the best to our consumers, and I am really looking forward to disrupting the market together with Xiaomi for their smartphone series starting with Redmi Note 7.”

Ranveer also released a video on his Facebook page, promoting the features of the Redmi Note 7.

Taking that to the next level, Xiaomi has associated with Ranveer Singh as its new endorser for Redmi Note 7 which is about to get launched on 28th Feb. This makes us wonder why the company chose Ranveer among so many popular Bollywood actors. Here some points that will help you understand

Versatality factor

Right now, Xiaomi is just known for its cost-effectiveness and mid-range phones but now the company wants to increase sales in the high-range segment. For that, they needed someone who can bring a change in the market image of Xiaomi.

Ranveer is one of the most versatile actors in Bollywood and his success with very unique roles have proved his worth in the industry. Xiaomi wants to look versatile to the customers so they opted Ranveer.

Also Read:Why Kurkure Chose Taapsee Pannu as Its New Brand Ambassador.

Social Media popularity

Ranveer has the knack of being popular on social media due to many things like his expressive behavior, dressing sense among many others. He interacts with social media users from time to time and posts more frequently than many other actors. He has a fan base of over 20.6 million followers on Instagram and such numbers are very beneficial for brands which look to target young audience.

His interest in advertising industry

If you don’t know, let us share one interesting facts about Ranveer Singh that he understands the advertising industry very well because he used to work as a copywriter with advertising agencies Ogilvy & Mather and JWT. Ranveer always tries to add something on his own in the ads which he is featured in.

Previous brands

Ranveer Singh has endorsed some of the biggest brands in India. With Vivo, he has the experience of promoting a smartphone brand that holds very high brand equity. Ranveer’s endorsements have grown very quickly in the last 2-3 years. The Bollywood actor has endorsed popular companies including

  • Jack and Jones
  • Roadster
  • Adidas Originals
  • Rupa Frontline
  • Vivo
  • Royal Stag
  • Kellogg’s Oats
  • Set Wet deodorants/hair gel
  • Head & Shoulders
  • Colgate Maxfresh
  • Maruti Suzuki Ciaz
  • MakeMyTrip
  • Quikr
  • Durex
  • Switzerland Tourism
  • Ching’s

Also, he has delivered the biggest hits at Box Office including Padmaavat, Simmba and Gully Boy.

Also Read:

You can watch the recently launched ad below:

Ranveer’s Quote source: Adgully

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