Xapads, a company specialising in advanced programmatic and innovative AdTech solutions, has expanded its operations into the UK market with the appointment of James Eppinger as Country Head.
As Country Head, Eppinger will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.
He has a history of specialising and driving growth for businesses during pivotal points of development, including a number of local market launches. Most recently, he held the position of Country Head UK & EMEA at Datawrkz and prior to that, Regional Director of EMEA at Connatix.
He is also the Senior Advisor at Viously. Previously, he was Partner, Advisor at Connect Digital Partners from June 2016 to December 2022. Prior to that he was serving as UK Advisor, Consultant at White Ops from February 2020 to April 2021.
In the past he was associated with Evolve Media, LLC, ConnectDG, Seedcamp, RhythmOne, Bauer Media, Gorilla Nation Media, rightmove.co.uk and Blitz Publications & Multi-Media Group.
On his appointment, Nitin Gupta, CEO of Xapads, said, “It’s fantastic to have James on board as his years of experience and expertise will help us shape our business in the region. As a company, we have always focused our efforts on data and performance-driven AI capabilities and with him in our team, we aim to redefine industry standards and solidify our position as leaders in harnessing cutting-edge technology for market advantage.”
Ramneek Chadha, Chief Operating Officer at Xapads said, “James’s leadership is expected to be a solid asset in reaching our business goals. He will play a significant role in helping us cultivate strong, positive relationships and maintain our commitment to high-quality service. As we begin to offer our specialised innovations to local markets throughout EMEA, James’s guidance will be valuable.”
On joining Xapads, Eppinger, Country Head, UK of Xapads, commented, “I’m excited to be part of a team that leads the way in innovation and creativity within the digital advertising sector. I’m eager to mirror Xapads’ success in the region, and to introduce their top-tier market offerings to independent media agencies, brands and partners across the UK and EU. I look forward to contributing to the delivery of impactful solutions that meet our clients’ needs.”
