AbhiBus, ixigo’s bus business, has renewed its partnership with actor Mahesh Babu as its brand ambassador for the 10th consecutive year, marking a decade of association between the brand and the actor.
The association has begun in 2016 and has continued over the past decade, during which AbhiBus has expanded its bus booking platform and introduced features aimed at improving the travel experience. The company has offered services such as Filter New Bus, Abhi Assured, real-time seat availability, roadside travel assistance and live bus tracking.
AbhiBus has provided access to more than six lakh routes through over 6,200 private bus operators and multiple State Road Transport Corporations (RTCs), making it one of the country’s largest online bus ticketing platforms.
The company has said the continued association with Mahesh Babu is expected to strengthen its connect with travellers as it enters its next phase of growth.
Rohit Sharma, COO, AbhiBus, said, “Completing 10 years with Mahesh Babu is more than a partnership – he is part of our story. From our earliest days to becoming one of India’s leading bus travel platforms, this association has grown with us, shaped us, and reflected who we are. As AbhiBus continues to harness technology to make bus travel smarter, safer, and more seamless for every Indian, this partnership remains at the heart of everything we build.”
Mahesh Babu said, “It’s been a wonderful journey with AbhiBus over the years. The brand has consistently focused on improving the travel experience, and I’m happy to continue being part of this journey as they bring more innovation to bus travel in India.”
