Efficacy Worldwide has appointed Chandradeep Kumar as its National Head – Media and Growth, strengthening its leadership team as the agency has expanded its media capabilities and growth initiatives.
Kumar has brought over two decades of experience across media and advertising, having held leadership roles at WPP, Mudra, Starcom, and most recently, Havas Media Group.
During his career, he has led integrated media mandates and growth initiatives for brands including Hyundai Motors, Voltas, Voltas Beko, Tata 1mg, JBL, Valvoline, Sujata Appliances, Norton, Zupee, Hamdard, and Emma Sleep.
In his new role, Kumar has taken charge of Efficacy Worldwide’s national media operations and growth strategy. He has worked closely with the leadership team to drive business expansion, strengthen client partnerships, support new business development, and help clients leverage media, creativity, data, technology, and AI in their marketing strategies.
Chandradeep Kumar, National Head – Media and Growth, Efficacy Worldwide, said, “Marketing is entering its most exciting phase, where AI, data and creativity are redefining how brands connect with consumers and drive business outcomes. Efficacy has built a strong reputation for combining strategic thinking with execution excellence, and I’m excited to join this ambitious team as we help clients unlock the next wave of growth through integrated, technology-led marketing solutions.”
Vishnu Sharma, Founder and CEO, Efficacy Worldwide, said, “Chandradeep’s appointment marks another significant milestone in Efficacy’s growth journey. Beyond his exceptional media expertise, he brings a rare combination of strategic vision, business leadership, and an unwavering client-first mindset. As brands seek partners who can seamlessly integrate media, creativity, technology, and AI, Chandradeep’s leadership will further strengthen our ability to deliver transformational business outcomes. We are delighted to welcome him as our National Head – Media & Growth and look forward to the leadership he will bring as we continue building one of India’s most future-ready independent marketing organizations.”
