WPP Media has been appointed to lead the integrated media strategy for Orient Electric, covering media planning and buying across offline and digital platforms. The mandate has included driving a unified media approach across the brand’s portfolio spanning fans, lighting, home appliances, switches, switchgear and wires.
The partnership has brought together media planning, data-led performance and execution to strengthen Orient Electric’s market reach and sharpen its brand communication. WPP Media has taken charge of full-funnel media strategy and execution, linking brand discovery with purchase objectives across consumer touchpoints.
Orient Electric Limited, part of the USD 3 billion CKA Birla Group, has continued to expand its presence in the consumer electricals segment, and the media partnership has aimed to support this growth through integrated and performance-oriented media deployment.
Under the engagement, WPP Media has aligned media strategy with data intelligence and platform capabilities to deliver measurable outcomes across awareness, engagement and conversion, while maintaining consistency across channels.
“Our focus is on amplifying Orient Electric’s growth through media strategies that merge creative storytelling with data-led performance,” added Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric. “Our collaboration with WPP Media is about creating a connected media ecosystem that links innovation to customer experience. The work ahead is about turning every interaction into a meaningful experience, strengthening brand affinity while unlocking scalable impact across markets.”
Navin Khemka, President, Client Solutions, WPP Media South Asia, said, “Creativity reaches its fullest potential when seamlessly integrated with performance strategy. Through this partnership, we will bring together media and storytelling to reimagine how Orient Electric engages consumers across their daily lives. By combining integrated strategy with data-led precision and creative insight, our focus is on unlocking growth, driving relevance, and building long-term brand value and business growth in the dynamic and competitive marketplace.
