Brand endorsements have become an important part of the income these stars make. Brands are happy to pay millions to cricket and Bollywood stars as these are seen as the icons of the youth and people follow them madly when it comes to making life choices.
Sara Ali Khan has become popular in a very quick time. Her popularity can be guessed from the fact that, she has already started getting brand endorsements and the latest one in her kitty is a big name- PUMA. PUMA has chosen Sara as its brand ambassador for India in a 2-year partnership, where Sara will be the face for women in the country promoting both the sportstyle and training business for the brand.
So what made PUMA chose Sara among so many successful heroines? Well, to know that, you can read the following points:
Social media fan following
No one can decline the power of social media for promoting brands these days. Brand keep a note on the number of followers celebrities have and this has become an important factor for considering brand ambassadors.
Sara Ali Khan has become the Instagram Queen very quickly and is gathering attention with all her looks- name it gym look, party look and so on. As she is someone women look upto while making outfit choices, Sara is a perfect fit for a brand like PUMA.
Confident and fun going personality
The personality of a celebrities plays a huge role in brand endorsements. As Sara is confident, fun-loving yet successful in her short career, she can inspire women to become more bold with her looks wearing PUMA products.
Also Read: Success Story Of Puma Will Give You Business Goals
Sara believes that same as talking about this association in an interview, she said: “When associating with a brand, it is important for me to be with the one that compliments my personality and lifestyle. I strongly believe, that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me. I am super excited to be a part of the PUMA family and am eager to try and take the brand to the next level”- Sara added.
