Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Misc

Why More Couples Are Resorting To Eco-Friendly Weddings

Zainab Kantawala by Zainab Kantawala
June 18, 2022
in Misc
A A

One has many expectations in line for one’s wedding. Be it the flowers, décor, food, music, the invites-the list is endless. All of this cumulatively make up for a wonderful mélange of family and friends, sometimes lasting for days. A great occasion to create memories!

But then, weddings are synonymous with a lot of wastage too. Humongous quantities of food being leftover, littering, noise pollution, and throwing of single-use items, make up more thrash than the memories we create. Unfortunately, a lot of us are inattentive to all this.

And in order to combat this problem, a lot of couples are resorting to green weddings. Let’s check what makes them do so.

1. Food wastage

Food is the biggest waste in Indian weddings. According to statistics, the carbon footprint of a traditional Indian wedding is equal to cutting 100 trees. The variety and quantity of unconsumed food can make anyone go red, as precious food resources get wasted.

2. Single-use items

Though plastic and other items can be recycled, it takes a long time- even decades. Until then it only covers landfills which means diseases, stink and garbage lying rotten for years.

The same goes with flowers, as in weddings they too are used just once, after which they are rendered useless. Littering too causes inconvenience.

3. Loud Music

Not paying attention to inconveniences caused by loud music, noise pollution has increased manifold. This invariably causes damage to health and increases stress.

4. Financial overspending

A wedding is not just limited to the venue and the date demanding more money. It also involves other costs like outfits, and multiple functions, which are an inherent part of the Indian tradition. Because of
all this, there is an increased need to spend financial resources.

For so many reasons, which are not good for the ecosystem, couples are steadily making informed and conscious choices while planning their big day. And why not? After all, small efforts taken in the present will yield big and better results in the future.

Let’s look at some interesting ways how couples are making their weddings greener and this planet more breathable.

1. Sustainable Fashion

More and more couples are renting their wedding outfits or making the switch to sustainable fabrics, than using one-time wear apparel. This saves the need for space to store in the future and also saves money.

2. Using re-usable décor

This helps save electricity bills, and also provides a variety of choices for décor. Plus, they can be used later in different ways, with jute lamps and paper décor adding to color and being re-used later.
Also, using plantable décor is something that is gaining traction. Wedding invites to paper plates to origami flowers are being made with plantable material to save the ecosystem from further damage.

3. Using digital invites

Rather than resorting to paper and its wastage, messaging invites seem to have found ground among new couples tying the knot. It saves time and effort in physically distributing invitations, and helps reach out to a larger crowd easily, also saving paper, and indirectly saving trees.

4. Food

Catering using local and fresh produce significantly impact finances. In fact people are conducting weddings at venues that help to cut costs and serve fresh food items, making them eco-friendly and sustainable, for example – vineyards and farmhouses.

Also, using eco-friendly cutlery like banana leaves and distributing leftover food, where it is needed, like in orphanages, which help in reducing the impact of food wastage.

Though there is a long way to go when it comes to making an Indian wedding greener, steps have been initiated and a lot of couples are heading to more intimate and cleaner weddings, thereby making the world a better place, one step at a time.

Related Posts

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer
Misc

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer

by MM Desk
November 18, 2024

Pidilite has onboarded Sandeep Tanwani as Chief Marketing Officer (CMO). Previously, he served as Vice President (VP) of Unilever Professional...

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”
Misc

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”

by MM Desk
November 18, 2024

A beauty and personal care brand, Bellavita has unveiled its new advertising campaign, with the aim to reposition perfumes as...

Latest

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

June 26, 2026
From Curiosity To Conversion: This Week's Best Brand Campaigns

From Curiosity To Conversion: This Week’s Best Brand Campaigns

June 26, 2026
Bvlgari Picks Shahid Kapoor As Friend Of The House, Marks First Male Fragrance Partnership In India

Bvlgari Picks Shahid Kapoor As Friend Of The House For Fragrances, Marks First Male Partnership In India

June 26, 2026
Bisleri Joins HSBC Rugby Premier League As Official Hydration Partner In A Three-Year Deal

Bisleri Joins HSBC Rugby Premier League As Official Hydration Partner In A Three-Year Deal

June 26, 2026
Level SuperMind Becomes Swa:aha As Ranveer Allahbadia & Harshil Karia Expand Wellness Vision

Level SuperMind Becomes Swa:aha As Ranveer Allahbadia & Harshil Karia Expand Wellness Vision

June 26, 2026
boAt's New Campaign Tackles Open-Ear Audio Myths With Sonam Bajwa & Ambrish Verma

boAt’s New Campaign Tackles Open-Ear Audio Myths With Sonam Bajwa & Ambrish Verma

June 26, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.