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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Home Advertising

Wendy’s Does It Again – Trolls McDonald’s Over French Fries This Time

Zainab Kantawala by Zainab Kantawala
October 21, 2021
in Advertising
A A

French fries are one of the most popular and one of the most ordered items in any American fast food restaurant. And French fries at McDonalds are a mandatory order with every meal, if not just a necessity. They rarely disappoint you. With a crisp outer covering and a soft and mushy inside, the combination is just right with a dash of ketchup.

However, another food giant Wendy’s has taken to calling out McDonald’s legendary fries stating that their French fries are much better. In its new campaign, which is not for the Indian market, the food giant promises to serve only hot and fresh French fries or else they will be replaced absolutely free of cost. Also, they have claimed that their French fries are preferred 2 to 1 than McDonalds.

Wendy’s has been trying to better their french fries since the past four years. Around 20 different designs were shortlisted. This time they have tried to balance the cut of each fry, keeping a little skin to enhance flavor. The batter too has been modified to maintain crispiness, even after a few minutes out of the fryer.

Wendy’s has had quiet a history in trolling its competitors. In 2018, it had called out on McDonald’s on national television, claiming that their hamburgers have fresh and juicy beef patties, and that McDonalds uses frozen ones.

.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.

— Wendy's🍟 (@Wendys) March 30, 2017

Even when Wendy’s introduced its breakfast menu last year, it couldn’t resist making fun of McDonald’s and Burger King.

The 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP

— Wendy's🍟 (@Wendys) January 20, 2016

@Wendys Team Wendy's. Burger King is garbage.

— Andrew Marin (@ndrewmarin) January 25, 2016

In India, Wendy’s has inked a strategic partnership with rebel foods to develop and operate cloud kitchens all over the country. The aim is to make it an INR 150-200 crore brand in India.

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