The World Advertising Research Center (WARC) has announced its 2025 APAC winners for WARC Awards – Asia Pacific. Now in its fifth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.
Five gold, seven silver and eight bronze accolades have been awarded for Asia-Pacific. Campaigns for both global and local brands, and for a diverse range of product categories including consumer packaged goods (CPG), telco, and transportation are represented showcasing how marketers are driving growth across different sectors.
Australia has won the most awards (8), followed by India (7), Singapore (3), and New Zealand (2). India won three gold metals, three silver metals, and one bronze metal.
The APAC jury, made up of top industry experts from across the region, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.
Commenting on the winners, Matt Che, Jury Chair, WARC Awards Asia-Pacific and Chief Marketing Officer, Budweiser, APAC, said, “This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems. The jury was not just inspired – Asia’s rewriting the playbook, and we were all taking notes!”
Category | Campaign | Brand | Agency | Award |
---|---|---|---|---|
Partnerships & Sponsorships | How Spotify created an artist movement to make India pay for music | Spotify | Leo, Mumbai | Gold |
Strategic Thinking | Growing IKEA by shifting India’s lens on home furnishing | IKEA | Leo, Mumbai | Gold |
Use of Data | Turf Finder | Gatorade | Leo, Mumbai | Gold |
Business-to-Business | Re-engineering agriculture to make farms a level playing field | Lay’s | Leo, Mumbai | Silver |
Cultural Impact | Period science for moms | P&G Whisper | Leo, Mumbai | Silver |
Customer Experience | My Birthday Song | Mondelez India | Ogilvy, Mumbai | Silver |
Channel Pioneer | Flipkart Hijack | Flipkart | Leo, Mumbai | Bronze |