IBM has selected Stagwell as its lead creative partner. As part of the mandate, Stagwell agencies Code and Theory and Anomaly have worked as a unified creative team to support IBM’s brand and campaign initiatives.
The partnership has focused on evolving IBM’s “Let’s Create Smarter Business” campaign across channels and global markets. Code and Theory and Anomaly have collaborated with IBM to deliver creative and strategic services under a single operating model. The first work under the partnership is expected to be released in August 2026.
Jonathan Adashek, SVP Marketing and Communications at IBM, said, “At IBM, we believe that innovation happens at the intersection of human ingenuity and technological capability. Code and Theory and Anomaly bring the creative and strategic strength we need, along with modern tools and an operating approach that will help us move faster, work smarter and deliver more connected experiences.”
Mark Penn, Chairman and CEO of Stagwell, said, “What this moment demands is creative force and operational precision simultaneously, at the speed the market now requires. Code and Theory and Anomaly bring the full range of what that takes, and operating as one team, under one accountability structure, they will deliver it. The convergence of the C-Suite is where this partnership lives, and that’s where IBM will win.”
