In a move aimed at bringing together artificial intelligence, spirituality and India’s rich cultural heritage, Hari Om App has launched what it calls the country’s first AI creator economy dedicated to devotional content. The initiative is designed to enable creators producing AI-generated films, web series, documentaries, short stories and visual narratives based on Indian scriptures, mythology, Vedic traditions and devotional history to monetise their work through the platform.
As AI continues to reshape the entertainment landscape, Hari Om is positioning itself as a dedicated destination for creators exploring Indian spiritual and cultural storytelling through artificial intelligence. The platform has invited AI creators from across the country to submit original content for streaming on the Hari Om App.
Under the new creator programme, revenue will be determined by multiple performance metrics, including watch time, CPM performance, audience engagement and overall viewership. Unlike conventional social media platforms where monetisation opportunities remain limited or inconsistent, Hari Om says creators will benefit from a performance-led revenue model that rewards high-performing content with higher earnings and CPMs. Importantly, creators will continue to retain the intellectual property rights to their content.
The initiative also seeks to create new opportunities for emerging AI talent across age groups by offering a dedicated platform focused exclusively on devotional and culturally rooted storytelling. Through this ecosystem, Hari Om aims to build one of India’s largest communities for AI-powered spiritual entertainment while encouraging the preservation and promotion of the country’s cultural heritage through modern technology.
Commenting on the launch, Priyannka Chaurasiya, Executive Vice President, Hari Om App, said “Hari Om has always been an AI-first platform. Over the past two years, we have actively developed AI-driven content internally, including our upcoming AI-powered film ‘Dronacharya’ and several original web series. Through this initiative, we aim to create meaningful revenue opportunities for AI creators focused on spirituality and Indian history, empowering them to bring untold stories from Indian scriptures to life. We believe AI-generated entertainment is the future, and Hari Om is proud to be among the few platforms globally offering a dedicated revenue model for AI-generated devotional content.”
