Indian Hotels Company’s Vivanta has appointed full-service Digital Marketing and Consulting Company- VUI Live as its digital marketing agency for their property in Katra, Vaishno Devi.
This partnership represents a significant move for Vivanta Katra, as the company looks to revitalise its brand and strengthen its marketing efforts in an increasingly competitive market.
As part of this collaboration, VUI Live will oversee the hotel’s marketing initiatives across a range of digital platforms, including Facebook, Instagram, YouTube, and Google and hence, play a key role in crafting innovative campaigns to boost the brand’s visibility and consumer engagement.
The agency will also develop integrated campaigns that align with the brand’s long-term vision, ensuring a consistent message that resonates with its audience and aim to tap both regional and nationwide travellers by utilising a multi-channel approach.
Commenting on the development, Akash Manchanda, Co-Founder and Business Head, VUI Live, said, “We’re thrilled to be part of Vivanta Katra, Vaishno Devi transformation journey. By combining technology, creativity, and strategy, this partnership is set to deliver impactful campaigns that will not only resonate with their current target audience but also bring in new travellers. With a deep understanding of the hospitality space and a proven track record of success, we aim to deliver exceptional results.”
