VML India has appointed Kunal Roy and Shekhar Khanna to its senior leadership team as part of its ongoing expansion in India. Kunal Roy has joined as Managing Partner – West and Growth Lead, while Shekhar Khanna has stepped in as Chief Strategy Officer. These appointments have reinforced VML India’s focus on delivering growth-led, integrated solutions for its clients across the country.
Kunal Roy has brought over two decades of experience in building businesses, brands, and agencies across Asia. Prior to joining VML India, he has led the transformation of multiple agencies in Malaysia and guided brands across categories including McDonald’s, Samsung, HSBC, Mondelez, Unilever, Nestlé, Adidas, Estée Lauder, and Abbott. At VML India, he has been tasked with leading the Mumbai office and driving growth in close partnership with CEO Babita Baruah.
Shekhar Khanna has accumulated 20 years of strategic experience across the APAC region, spanning research, digital, creative, activation, and media. He has leveraged his integrated approach to merge strategy, creativity, media, AI, and automation to drive efficiency and effectiveness. His appointment has established a strengthened strategic planning unit alongside Shubhrojyoti Roy, National Planning Director and BX Lead.
The leadership appointments have underscored VML India’s commitment to building future-ready solutions, combining creativity, strategy, commerce, and technology to deliver growth for clients and teams alike.
Babita Baruah, CEO, VML India, said, “Kunal and Shekhar join us at an exciting moment for VML India as we expand our capabilities and sharpen our focus on growth-led solutions. Their leadership will play a key role in shaping the next chapter of our journey and delivering even greater value for our clients.”
Kunal Roy, Managing Partner – West & Growth Lead, VML India, said, “VML India is at an exciting point of inflection and I am thrilled to come on board at this time. Growth today is about creating value in a way that has real business impact. By bringing together creativity, commerce and customer experience I’m eager to create lasting & meaningful value with our teams, for our clients.”
Shekhar Khanna, Chief Strategy Officer, VML India, said, “In a world where brands are navigating constant change, strategy has to do more than simplify — it has to connect. The real opportunity is to integrate creativity, media, data and culture into unified thinking system that drives real impact. I’m excited to build that with
