Gohoardings, founded in April 2016 by the dynamic duo Vikas Sharma and Deepti Awasthi Sharma, has emerged as a beacon of innovation in the advertising industry, redefining how brands connect with their audience through outdoor media.
Vikas Sharma, with his background in digital media marketing, and Deepti Awasthi Sharma, a former Ernst & Young (E&Y) employee, combined their expertise to create a platform that simplifies the process of procuring and vending outdoor media. Their brainchild, Gohoardings, is not just an agency but a tech-driven solution that revolutionizes the way advertisers approach OOH campaigns.
The carefully designed technological miracles by Vikas Sharma are the driving force behind Gohoardings’ success. The platform’s ability to provide advertisers with AI-driven data in addition to real-time foot traffic tracking is one of its most notable features. Through this state-of-the-art integration, brands are able to facilitate highly targeted and successful campaigns by understanding consumer behaviours, demographics, and preferences in addition to observing foot traffic.
Gohoardings is unique because of its tech-driven strategy, which combines the accuracy and quantifiability of digital analytics with traditional OOH advertising in a seamless way. With the platform, marketers can make data-driven decisions, optimise their campaigns while they’re on the go, and make sure every dollar they spend on advertising has the greatest possible impact.
The idea of Vikas and Deepti continues to be at the vanguard leading the way towards a future where outdoor advertising is not just significant but also quantifiable and data-driven, even as consumer behaviors change and technology progresses.
Gohoardings is more than simply an out-of-home (OOH) advertising company; it’s a symbol of how creativity, openness, and customer-first mentality can transform a sector. Vikas Sharma and Deepti Awasthi Sharma, with their innovative methods, have not only established a platform but also a transformative force that enables marketers to engage with their audience in ways that were previously unthinkable.
Gohoardings is positioned to take new steps towards shaping the future of outdoor advertising, as the advertising landscape continues to change.
