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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Udemy Joins Hands With Mumbai Indians As Official Learning & Skills Partner For IPL 2025

Udemy has partnered with Mumbai Indians as official learning and skills partner for IPL 2025. Through this partnership, Udemy will organise a series of targeted marketing activations to strengthen brand presence and expand reach in the region.

MM Desk by MM Desk
March 26, 2025
in Marketing
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Udemy Joins Hands With Mumbai Indians As Official Learning & Skills Partner For IPL 2025

Udemy, an online skills marketplace and learning platform, has entered into partnership with Mumbai Indians. This represents the inaugural collaboration between MI and Udemy, underscoring the organisation’s mutual commitment to continuous skills development and performance excellence.

The Udemy-MI partnership aims to bring a unique convergence of excellence and continuous learning, empowering hundreds of MI employees and more than 50 million fans with cutting-edge skill-building resources for lifelong upskilling. Through this strategic partnership, Udemy will organize a series of targeted marketing activations to strengthen brand presence and expand reach in the region, inspiring a new generation of learners to acquire in-demand skills, pursue their passions, and unlock their full potential.

Udemy will offer exclusive promotions and events with MI during the season. This includes Player Meet-and-Greets, Match Day experiences at live stadiums across India, a behind-the-scenes tour of the team’s training sessions, and an exclusive webinar with MI coaches discussing their approach to skill development.

Genefa Murphy, Chief Marketing Officer at Udemy, said, “Udemy is looking forward to joining forces with MI, a team defined by resilience, strong performance, and the relentless ‘MI Attitude’ of winning. Cricket in India continues to set the bar high, as seen in the nation’s recent ICC Champions Trophy victory, and staying ahead requires adaptability and upskilling. MI’s philosophy of perseverance and excellence aligns with Udemy’s mission to equip individuals with the knowledge and skills needed to thrive. Through this collaboration, we’re empowering MI’s team and fans with access to in-demand topics like Generative AI, ensuring the team stays at the forefront of innovation and fans across India can better achieve their career goals.”

A Mumbai Indians spokesperson said, “Just like on the field, success is rooted in the ability to constantly learn, evolve, and adapt. Whether it’s fine-tuning our strategies or building new skills, MI is always looking for ways to grow and move ahead. Our partnership with Udemy empowers our teams and fans to access learning and skills development resources that drive better outcomes.”

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