Truecaller has unveiled a new visual identity with the launch of a refreshing new logo and a stylish new app icon. This rebranding has been designed by leading global brand consultancy firm Interbrand. The new look will be rolled out over the coming weeks.
The brand even created curiosity among online users regarding this.
— Truecaller (@Truecaller) September 19, 2023
This new look and the refreshed app icon will make the brand more recognizable as the design maintains the signature ‘True blue’ colour.
As part of this rebranding, Truecaller has also added a powerful new anti-fraud feature named Search Context. This new feature is part of Truecaller’s AI Identity engine. Also, while searching for any number, Truecaller users will know if the name for that number has been recently changed or if it has been changed frequently in the recent past.
Talking about the new visual identity launch, Alan Mamedi, Co-founder and CEO, Truecaller said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.”
“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy,” he added.