At the 24th Edition of the Dragons of Asia 2024 Awards held on October 18 in Kuala Lumpur, Tribes Communication was named India’s top agency as well as ranked at second spot in the continent.
These distinct rankings are attributed to Tribes, in collaboration with its esteemed partners winning the coveted Blue Dragon for Best Campaign in India and Gold Dragons for Best Brand Loyalty Campaign and Best Marketing Discipline Campaign.
In total, the integrated marketing communications agency in collaboration with its partners, brought home eight prestigious awards, which also included two Silver, and three Black Dragon recognitions, apart from the above.
Of these, the Silver Dragons were awarded for Best Product Launch and Best Use of Media, while Black Dragon honors were given for Best Brand Loyalty Campaign, Best Innovative Idea, and Best Small Budget Campaign.
Renowned for recognising the best marketing communications work across the APAC region, with a focus on creativity that drives tangible business results, The Dragons of Asia Awards are one of Asia’s most elite marketing communications’ honors since 2000 and therefore this win reaffirms the agency’s dedication to producing groundbreaking campaigns across diverse sectors.
Sharing his enthusiasm on the agency’s big win, Gour Gupta, Managing Director and CEO, Tribes Communication, said, “We are extremely happy to have been bestowed with this double honor at the Dragons of Asia 2024. This is a special moment for us as it is a celebration of our incredible campaigns that have earned accolades across different categories. It is a testament to the power of collaboration with our partners and clients and the hard work of our teams and has enabled us to deliver winning campaigns consistently.”
To this, The Dragons of Asia Director, Mike Da Silva, added, “This year’s international Judging Panels, representing 22 Countries, reported that the 24th Dragons of Asia Programme generated a quality of entries never seen before. Along with winning multiple awards – including the prestigious Blue Dragon for the best campaign in India, as well as Gold, Silver, and Black Dragon recommendations– Tribes ranked number one in India and second in Asia, making them standout agency of the year.”
