Trackk has unveiled a new social-first brand film that reimagines investing for a generation raised on swipes, reels and instant experiences. Released across the company’s digital channels, the campaign features Co-Founder and CEO Vedant Gupte as the self-proclaimed “Finance Daddy”, using humour, creator-style storytelling and internet-native references to speak the language of Gen Z.
Rather than resembling a traditional finance advertisement, the film mirrors the kind of content young audiences consume every day. The founder-led approach also marks a departure from category norms, replacing celebrity endorsements and institutional messaging with a voice that feels familiar and relatable to its core audience.
The campaign is rooted in a simple insight: while the way young Indians discover investing has evolved, the investing experience itself hasn’t kept pace. For millions, the journey still begins with a stock tip from a relative, a friend’s recommendation, a Telegram group or a finance creator’s reel.
At a time when Gen Z participation in financial markets continues to grow, Trackk says the next phase of investing will be shaped as much by user experience as by access. Nearly 90% of the platform’s user base belongs to Gen Z, with the average user aged between 20 and 24 years.
Built around discovery, personalisation and simplicity, Trackk uses AI to help young investors identify opportunities, build portfolios and participate in markets with greater confidence.
The film is now live across Trackk’s social media platforms.
Watch the campaign here:
“Most investing platforms still communicate like financial institutions. But the generation entering markets today consumes information very differently. We wanted to create something that felt native to the internet rather than the financial industry. The film reflects how our users actually think, speak and interact with products,” said Vedant Gupte, Co-Founder & CEO, Trackk.
