Timex has introduced ‘Analog Life | Make Time Yours’ campaign for National Watch Day.
Through its Make Time Yours campaign, highlights everyday analog moments and encourages a more thoughtful approach to how we use our time. It presents its watches as well-crafted, reliable tools meant to support a more intentional way of living, helping people focus on what matters and make better use of their time.
The Campaign suggests that simplifying life isn’t about doing less, but about focusing on meaningful experiences. As part of this effort, the brand has introduced AnaLog-Off Day, encouraging people to disconnect from digital devices and spend more time engaging in real-world interactions.
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“In a world that moves faster every day, it’s easy to lose ourselves in the noise. At Timex, we believe time is more than just minutes ticking by; it’s the essence of how we live. On National Watch Day, we celebrate the simple yet powerful act of choosing how we spend our time. With the Analog Life- Make Time Yours campaign, we’re inviting people to pause, reflect, and reclaim their moments because a Timex isn’t just a watch; it’s a symbol of living with intention and presence,” shared Deepak Chhabra, Managing Director, Timex Group India.