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Times Now Secures 31% Market Share During Lok Sabha Election Season

Times Now secured 31% market share during the 2024 Lok Sabha election season, according to the Broadcast Audience Research Council's (BARC) data.

| Published on June 14, 2024

Times Now secured 31% market share (Source: BARC| 10L+| NCCS AB 22+ Males| Wk.16-23’24) during the 2024 Lok Sabha election season.

During the counting week, the channel held a market share of 32% with a TVT of 553. It also achieved a 33% market share during prime-time slots. On exit poll day, Times Now captured a 48% share of the viewership, as per BARC data.

The network said, through the election season, Times Now consistently delivered unparalleled coverage with exclusive and engaging programming including Election Premier League, Public Manch, and National Debate driven by state-of-the-art studios, AI-led data analysis, high depth immersive graphics, exclusive interviews with top political leaders, innovative mobile studios, solidifying its position as the go-to choice for election coverage.

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