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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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    Can Legacy Remain A Differentiator In Modern Marketing?

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TimBuckDo Appoints Pratik Gandhi As Brand Ambassador

The partnership extends beyond campaigns, with Gandhi taking on a Chief Bro Officer (CBO) role to support communication, student engagement and ecosystem inputs, as the platform strengthens its focus on connecting students with early work opportunities .

MM Desk by MM Desk
March 24, 2026
in Marketing
A A
TimBuckDo Appoints Pratik Gandhi As Brand Ambassador

TimBuckDo Innovations has appointed actor Pratik Gandhi as its brand ambassador, formalising a partnership that developed from an earlier on-screen interaction. The association is based on alignment between the platform’s focus on early work opportunities and inputs raised by Gandhi on access to structured entry-level roles.

As part of the engagement, Gandhi will feature in the company’s communication and campaigns and will be positioned as Chief Bro Officer (CBO), a role defined to represent guidance and peer-level engagement for students. The collaboration is structured to extend beyond brand visibility to include contributions to platform communication and broader ecosystem inputs.

The company stated that the appointment follows campaign performance data and interactions with over 1,000 students, which indicated increased engagement, recall and trust associated with Gandhi. Through this partnership, TimBuckDo aims to strengthen its role as a platform connecting students with employers and supporting early-stage work opportunities in India.

Commenting on the announcement, the founders of TimBuckDo, Mythri Kumar and Apoorv Sharma, said, “We are excited to welcome Pratik Gandhi as we enter our next phase of growth. This is not a conventional brand ambassador partnership. Today’s generation engages with brands very differently; they value authenticity, relatability, and real stories. This collaboration is built on that shift, where influence comes from lived experience, not just visibility. We see this as a strong lever to deepen trust, drive participation, and strengthen the ecosystem.”

Sharing his perspective, Pratik Gandhi said, “I come from a phase where every early opportunity was a learning curve, but there was no guidance to navigate it. What TimBuckDo is building changes that. If today I can contribute to a platform that not only creates opportunities but also brings direction and confidence to students, that’s something I truly believe in. This is not just an association, it’s something I want to actively be part of.”

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