Sanaa Shaikh has joined Signature Scents & Co as its Chief Marketing Officer (CMO). She announced the new role via her LinkedIn.
She joins the company from Bellator Group, where she served as Head of Marketing from September 2024 to July 2026, leading the group’s marketing strategy and brand initiatives.
Before Bellator Group, Shaikh was Head of Marketing at Nu Republic between November 2023 and September 2024. Earlier, she worked in the CEO’s Office & Brand Management at Fashion Edit India from December 2022 to November 2023. During the same period, she also served in the Chairperson’s Office at FICCI FLO – Ahmedabad Chapter in a part-time capacity from April 2023 to September 2023.
Her earlier experience includes working as a Freelance Social Media Strategist at Jewelshala from March 2022 to December 2022, alongside serving as Social Media & Content Strategist at Womoneysta from January 2022 to December 2022. She began her career as a Social Media and Community Manager at Womoneysta, a role she held from January 2021 to February 2022.
Over the years, Shaikh has built expertise across brand marketing, digital strategy, social media, content writing, public relations and community management. In her new role at Signature Scents & Co, she will lead the company’s marketing function as it looks to strengthen its brand presence and consumer engagement.
